Sr Partner Marketing Manager, Demand Generation

Sr. Partner Marketing Manager, Demand Generation

Mountain View, CA

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:

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Candid Conversations

ABOUT EGNYTE

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.

Our Global Partner Marketing team is a critical function within the Egnyte Partner Sales organization, driving growth, demand, and market expansion with—and through—our channel partner ecosystem.

WHAT YOU’LL DO:

Reporting to the Director, Global Partner Marketing, this role will be responsible for developing and executing impactful marketing programs with, and through Egnyte VAR, MSP and Distribution partners that generate demand and accelerate our partner sales pipeline. You will hit the ground running collaborating with Egnyte field marketing, partner sales, marketing operations and other internal and external stakeholders to deliver high-impact campaigns that support partner growth objectives. You will engage with sales and marketing roles within key regional, national and global solution providers, managed services and distribution partners in the US and EMEA, to build and execute joint marketing initiatives. This will include building internal awareness of the Egnyte solution with these accounts. 

Specific expectations of this role include:

• Develop and execute against a partner marketing demand generation plan that includes quarterly, measurable targets aligned to partner sales goals
• Track, analyze and report on performance against goals, ROI of partner marketing investments, and impact on bookings.
• Build marketing toolkits, playbooks and templates and drive partner adoption, to support partner implementation of lead generation campaigns around key Egnyte initiatives.
• Work proactively with Egnyte partner managers and strategic MSP/VAR partners to build and deliver effective joint marketing demand-generation campaigns and virtual or in-person events.
• Manage MDF investments, including planning, execution and results tracking.
• Collaborate with field marketing to amplify Egnyte hosted customer events, webinars and initiatives through partners to drive expanded reach and pipeline.
• Build scalable one-to-many lead generation programs to fuel and scale partner engagement and productivity.
• Improve and oversee partner lead routing and reporting processes.
• This role requires up to 30% travel.
• Workplace Expectations hybrid

This is a high-impact, fast-paced role that requires a proactive, results-driven marketer with outstanding collaboration, written and verbal communication, and project management skills. Your work will be instrumental in driving the success of the Partner Sales organization.

YOUR QUALIFICATIONS:

• 7+ years of technology marketing experience including at least 5 years developing and executing successful demand generation and sales growth initiatives with, and for technology channel partners.
• Experience working directly with partners to drive mutual sales and marketing goals.
• Expertise building and executing co-branded lead generation campaigns