Vice President of Strategic Marketing & Growth

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a Vice President of Strategic Marketing & Growth to our team!  

LOCATION: Fully Remote (U.S.-based & occasional travel) 

REPORTS TO: President and General Manager- Destination Pet 

PAY: $175k - $200k/ salary + Bonus

CORE RESPONSIBILITES:  

Growth and Revenue Ownership 

• Own B2C growth outcomes, including customer acquisition, retention, same-store revenue growth, and marketing-attributable revenue. 

• Translate company-level goals into clear growth strategies, targets, and execution plans, testing hypotheses and assumptions along the way to ensure strategies are grounded in data and real-world performance. 

• Serve as a strategic partner to the President/GM and executive leadership, utilizing organizational agility when influencing decisions.  

• Provide clear, data-driven reporting and insights to leadership on growth performance, risks, and opportunities, with a bias toward action and continuous improvement. 

Multi-Brand & Local Market Strategy 

• Design and operationalize a scalable multi-brand marketing model that supports 160+ local brands while preserving community relevance. 

• Establish a game plan that balances consistency with local customization; adapting approaches as markets, competition, and company priorities evolve. 

• Enable field leaders and local operators with tools, templates, and automation to execute effectively at the market level. 

• Ensure marketing strategies are adaptable to varied competitive, demographic, and economic conditions, demonstrating comfort with change and ambiguity. 

Performance Marketing & Revenue Growth 

• Lead end-to-end performance marketing strategy across paid media, SEO, lifecycle marketing, & CRM. 

• Drive: 

• New customer acquisition 

• Retention and loyalty growth 

• Same-store growth in competitive or constrained markets 

• Establish and own KPIs, dashboards, and growth forecasts tied directly to revenue and center economics. 

• Continuously test, learn, and optimize across channels, offers, and funnel stages, challenging legacy approaches, and validating decisions through experimentation. 

Campaign Strategy & Creative Leadership 

• Lead and inspire a high-performing, cross-functional creative team (design, content, copy, video). 

• Oversee the development of integrated brand, local, and internal campaigns—from strategy through execution while setting clear expectations and maintaining momentum against company objectives. 

• Ensu