Lifecycle Marketing Lead

About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection. Our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. 

We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone. 

We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive and innovative culture. 

Here are some of the traits we expect from all VSCOnauts:

Modest Overachiever: You exemplify a growth-mindset and seek feedback as fuel for growth. You are driven to excel in service of the whole, reaching beyond your immediate path.

Winner’s Mindset: Beyond an intrinsic motivation to succeed, you have the grit and determination critical to preserve in spite of obstacles. You persist with purpose, balancing ambition with empathy and optimism.

Ownership with Impact: You show up and stay in it, driving progress over perfection. You don’t wait to be told, you take initiative in ways that lift others and build lasting impact.

Force Multiplier: You have deep skills and know how to scale knowledge to make our team better. You are a team catalyst and create momentum through collaboration.

Rigorous Focus on Outcomes: You keep the bar high and embrace the future. You prioritize what matters most for our mission, leading with clarity, discipline, and care. 

Our values and high performance traits are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our  Careers Page.  

About The Role

We’re looking for a Lifecycle Marketing Lead to own, define, and drive lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey. Partnering with the Director of Growth Marketing, you’ll develop and bring to life a holistic lifecycle marketing strategy that bridges VSCO’s surfaces and products (VSCO Capture, VSCO Photo Editor, VSCO Workspace, and more), supporting creators along their journey from photography enthusiast to working pro.

This role blends strategy, hands-on execution, and agency management. You’ll partner closely with Product, Creative, UX Design, and Growth teams to build cohesive experiences that educate, inspire, and activate our global community of photographers.

The Day to Day

• Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels.
• Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting.
• Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
• Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes.
• Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence.

Qualifications

• 5 years of experience in lifecycle marketing or a related field.
• Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics).
• Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io).
• Ability to translate product value into simple, intuitive messaging tailored to different audiences.
• Comfort working cross-functionally with Creative, Product, and PMM partners.
• Data-driven mindset — you look for insights to inform decisions and iterate.
• Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment.
• Passionate about creativity, photography, and helping creators thrive.

Job Perks

• Hybrid work with an office in San Francisco, CA.
• Regular in-person events events to connect and collaborate
• Competitive Salary & Equity 
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