General Manager- Richlawn Turf

Job Title: General Manager – Richlawn Turf

Department: Operations 

Location: Platteville, Colorado

Reports To: Executives VP

Job Type: Full Time

Travel: 30%

Compensation: $121k-$231k per year

 

 

Job Summary

 

The General Manager has the opportunity to develop and scale a unique, sustainable business from an established platform in Colorado into a national leader in organic turf management and gardening products. This role is responsible for setting and executing regional and national strategy, driving product development, leading sales and multi-channel marketing, and building multi-site production and distribution capabilities. The General Manager holds full profit and loss accountability while ensuring efficient operations, high-quality product output, regulatory compliance, and strong team engagement aligned with customer and environmental expectations.

Essential Job Functions

• Develop and execute comprehensive business strategy across market expansion, product development, sales, and operations
• Own full P&L responsibility, including budgeting, forecasting, and financial performance
• Lead fertilizer and soil production operations, ensuring efficiency, quality, and scalability
• Collaborate with production and procurement teams to meet customer demand
• Establish and monitor KPIs to optimize labor, efficiency, and resource utilization
• Develop and implement pricing strategies to drive profitability
• Build, lead, and mentor a high-performing leadership team
• Foster employee engagement and a culture of accountability and growth
• Represent the organization through community and industry engagement
• Develop and optimize fertilizer formulations and production processes
• Drive continuous improvement in technology, systems, and operational practices
• Provide technical expertise to support product quality and innovation
• Oversee operational budgets and financial targets
• Ensure compliance with environmental, federal, and state regulations
• Implement strategies to improve profitability, customer satisfaction, and operational performance
• Promote a culture of continuous improvement across all business functions
• Identify and implement process enhancements to increase efficiency and productivity
• Serve as the public-facing leader of the business, building relationships with community stakeholders and promoting sustainability initiatives

 

Required Qualifications

• Bachelor’s degree in operations management, agronomy, turf management, ag business, or related field
• 12+ years of experience in operations management within lawn and garden products, fertilizer, soil amendments, or agriculture
• In-depth knowledge of organic and synthetic fertilizers and soil amendments
• Experience in compost and soil production
• Strong business acumen with ability to analyze financial and operational data
• Demonstrated leadership experience managing diverse teams
• Strong problem-solving, decision-making, and communication skills

Preferred Qualifications

• Master’s degree in Finance, Operations Management, or related field
• Experience with state and environmental regulatory requirements
• Experience scaling operations across multiple sites or regions

Work Environment

This leadership role operates in a dynamic environment that combines office-based strategic planning with on-site presence in production and agricultural settings. The position requires regular interaction with production teams, vendors, customers, and community stakeholders, along with travel for site visits, industry events, equipment demonstrations, and leadership activities. The role may involve exposure to outdoor conditions, production facilities, and physical activities such as walking, standing, and occasional lifting, requiring flexibility to support both operational and st