Director, Marketing, Part D STARS

Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together.

The Director, Member Marketing and Communications leads member marketing and communications strategy for Alignment Health Plan, designing and executing campaigns that drive performance improvement across the organization’s key programs. This role requires a seasoned healthcare marketer with deep expertise in member communications and engagement, and campaign strategy and design.

This is a hands-on individual contributor role with no direct reports, requiring tight collaboration with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams to design and execute member marketing strategies that support each program’s goals. Success is measured by OKR achievement and direct accountability for marketing-driven outcomes across assigned programs.

Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together.

Position Summary

The Director, Member Marketing and Communications leads member marketing and communications strategy for Alignment Health Plan, designing and executing campaigns that drive performance improvement across the organization’s key programs. This role requires a seasoned healthcare marketer with deep expertise in member communications and engagement, and campaign strategy and design.

This is a hands-on individual contributor role with no direct reports, requiring tight collaboration with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams to design and execute member marketing strategies that support each program’s goals. Success is measured by OKR achievement and direct accountability for marketing-driven outcomes across assigned programs.

Job Responsibilities

Strategy Development

• Develop and own the member marketing and communications strategy and plan for assigned programs, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on program goals, performance data, and organizational OKRs
• Identify and define the member data and insights needed to inform campaign strategy, working with program and data teams to ensure segmentation, targeting, and personalization are based on meaningful member attributes rather than broad demographics

Campaign Development and Execution

• Author all member-facing and campaign-supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval
• Develop and manage integrated multi-channel programs spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams

Performance and Insights

• Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and inform ongoing optimization
• Work with program and data stakeholders to understand performance trends and member insights and apply those learnings to refine and strengthen marketing strategy
• Present campaign strategy and marketing performance to senior leadership in clear, executive-ready narratives

Cross-Functional Partnership

• Build and maintain strong working relationships with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to program leadership
• Partner with Stars and behavioral ins