Sr. ABM Manager, Acquisition

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Senior ABM Manager, Acquisition.

About the job

This position is needed to develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to generate pipeline and acquire new customers. The role collaborates closely with Integrated Campaigns, SDRs, and AEs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays that foster meaningful engagement and create new opportunities within net-new key accounts. The position owns program performance, leverages data for optimization, and delivers a relevant prospect experience.

Responsibilities

In this role, you’ll:

• Directly align with the New Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for acquisition.
• Build and launch personalized multi-channel campaigns for NB target accounts (email, ads, direct-mail, landing pages, and events).
• Leverage account intelligence and intent data to inform targeting, messaging and campaign design.
• Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on NB account engagement.
• Manage and execute persona-based ads for New Business accounts with a focus on impact and optimization.
• Track and report account-level engagement and progression through the funnel, and overall performance.
• Support and co-create acquisition focused sales plays through personalized content and tactics.
• Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• 10+ years of experience in B2B marketing, with 8+ years in an ABM related field.
• Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business.
• Experience in leveraging intent data, account intelligence, and personalization tactics for acquisition.
• Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events.
• Ability to use ABM and marketing performance tools (6sense, Demandbase, Tableau, Looker, etc) 
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Experienced in applying insights to optimize campaigns and familiar with MQA models.
• Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks.
• Excellent communication and stakeholder management skills. 

Desired:

• Background in enterprise SaaS or complex B2B buying cycles.
• Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc).

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryla