Commercial Director - Mainland Europe
Genus PLCAbout the role
Role Overview
Are you motivated by high‑growth environments and inspired to lead large‑scale commercial transformation?
We are looking for a dynamic Commercial Director for Mainland Europe to unlock rapid commercial growth across a diverse and opportunity‑rich region.
This is a pivotal leadership role, responsible for accelerating revenue, expanding market share, and strengthening customer penetration in key strategic markets.
You will translate ambitious growth goals into actionable, results‑driven plans while driving excellence across sales, service, and customer experience.
Success in this role requires sharp commercial judgement, speed of execution, and the ability to turn potential into sustained, profitable performance.
You can be based anywhere in Europe where we have a legal entity
Salary is circa up to 150k Euros per annum DOE
Benefits will be in line with the country that you are employed in.
You Will
Key Responsibilities
1. Commercial Growth Strategy & Execution (30%)
- Lead and deliver an ambitious regional growth strategy focused on revenue expansion, margin improvement, and market penetration.
- Identify underdeveloped markets, challenger positions, and disruptive opportunities to accelerate performance.
- Translate strategic ambitions into agile, operational plans that drive commercial excellence.
- Support delivery of ABS’s strategic priorities: commercial excellence and business transformation.
2. Sales Acceleration & Performance Delivery (25%)
- Establish bold revenue and growth targets, ensuring clear accountability and KPI delivery across all markets.
- Direct sales activation plans, pipeline acceleration activity, and customer conversion strategies.
- Monitor performance continuously and adjust approach to maintain momentum and exceed expectations.
- Operate effectively within a matrixed structure, demonstrating high accountability even when authority is shared.
3. Market Development & Customer Expansion (15%)
- Deepen customer engagement in existing segments while identifying opportunities in new or emerging ones.
- Apply customer insights to adapt offerings, improve service delivery, and design compelling value propositions.
- Champion commercial innovation, technology adoption, and new routes to market that enable growth.
4. Commercial Leadership & Talent Development (15%)
- Lead cross‑functional teams across sales, service, and customer operations to deliver consistently high performance.
- Develop talent through coaching, capability building, and fostering a performance‑driven culture.
- Evolve the regional team structure to ensure capacity and capability align with future growth.
- Demonstrate strong influence skills to succeed in a matrixed, highly collaborative environment.
5. Financial & Operational Discipline (10%)
- Manage full regional P&L accountability, focusing on revenue, operating profit, cost efficiency, and cash generation.
- Use data and analytics to inform decisions, optimise pricing, and prioritise high‑return investments.
- Ensure timely, accurate reporting for regional and global stakeholders.
6. Risk Management & Governance (5%)
- Anticipate and navigate commercial, political, and operational risks across complex markets.
- Ensure compliance with local regulations, internal controls, and Genus ABS governance frameworks.
- Promote ethical decision‑making and protect the organisation’s brand and reputation during growth.
Requirements
- Proven ability to drive accelerated commercial growth across international or evolving markets.
- Strong commercial judgement with the agility to pivot quickly in response to market shifts.
- Exceptional leadership presence, capable of motivating diverse teams and cultures.
- Demonstrated change‑leadership capability and passion for developing future leaders.
- Success operating within matrixed structures and influencing across functions and geographies.
- Strong financial fluency and command of commercial analytics.
- Fluent in English; additional European languages are highly beneficial.
Business Overview
ABS - is the world-leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketed in more than 70 countries, ABS has been at the forefront of animal genetics and technology since its foundi
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