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VP, Global Brand Partnerships

Warner Bros. Discovery
United Statesfull_timeVerifiedPosted 6 Nov 2024
💰 $269,750/yr($145,250/yr$269,750/yr)

About the role

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role:

Develops overall brand partnership strategy, taking into account the various marketing disciplines and their correlating objectives, on all assigned theatrical films. Leads all pitching and brand relationship activities for assigned films and seamlessly transitions all deals from pitching and close of negotiations to the Execution VP (& team).  Maintains continuing oversight of partnership and client management throughout the entire lifecycle.  This position also has oversight of development of any and all required pitch materials. 

Your Role Accountabilities:

Third Party Tie-ins (Pitching)

  • In collaboration with other senior members of the Global Brand Partnerships team (including the SVP/EVP), analyzes and determines promotional viability of each film on the Warner Bros. slate.   
  • Develops and manages Brand Partnerships Strategy Guidelines for assigned titles in collaboration with VP, Global Brand Partnerships (International) that are consistent with, and support, the overall theatrical marketing strategy for the film.   
  • Identifies pitch and negotiate partnerships with brands on assigned titles that support  the partnership strategy.
  • Adapts and adjusts to changing priorities as the film’s marketing strategy evolves including working with Execution Team on communication to confirmed partners should their campaigns need to adjust to reflect evolving film strategy.
  • Oversees Directors, Account Executive and agency(ies) on promotional pitching phase including, but not limited to, brainstorming, promotional concept ideation, assignment of pitch list, etc.
  • Oversees Directors and Account Executive on the development of any and all required selling tools, including items such as pitch decks, sizzle reels, case studies, etc.
  • Collaborates closely with VP, Global Brand Partnerships (International) to identify global opportunities as well as to share learnings and creative ideas for international markets to leverage.
  • Oversees and is responsible for maximizing productivity from agency(ies). 
  • Consistently reviews overall promotional strategy/status on assigned films, identifying issues or holes in coverage and addressing them proactively.
  • Oversees Directors on developing Schedule 1’s, which outlines all agreed upon business terms of confirmed partnerships for transition to Legal/Execution Team for contract execution.
  • Oversees Directors and Account Executive for film-specific and departmental status reports for distribution to WB senior management, WB Worldwide Marketing division, filmmakers, rights holders and various cross-divisional departments as required.
  • Develops and maintains ongoing relationships with potential promotional partners, becoming familiar with partners’ business and marketing objectives/opportunities.
  • Works with Directors and Account Executive, as well as the Execution Team, on developing, maintaining and monitoring the budget for each assigned film.  This includes negotiating and managing project budgets with any outside vendors.   

Management

  • Manages and develops Directors, Account Executive and Assistant to provide direction on projects. Acts as mentor overall to help develop their skill sets and career path.
  • Works with SVP/EVP to identify areas in which the department’s effectiveness can be increased and implement long-term solutions

Cross-Divisional/Intra-Divisional

  • Develops relationships and collaborates closely with all other departments in the Worldwide Marketing divison (Creative, Digital, Publicity, Multi-Cultural, Integrated, Strategy, Media & R

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Company

Warner Bros. Discovery

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