At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Associate Director – Lifecycle Content Lead, U.S. LillyDirect

COMPANY OVERVIEW

WHO WE ARE

LillyDirect, launched in January 2024, is an innovative, industry-first healthcare experience designed to support and empower patients on their care journey. LillyDirect works to improve access to care, reduce healthcare costs, and provide holistic support to enable better outcomes for people living with chronic disease. Since launch, we’ve seen rapid growth—signaling the significant unmet needs of people navigating the complexities of the U.S. healthcare system.

Our goal is to create world class experiences that stand alongside the best consumer brands. That means delivering value through thoughtful design, clear communication, and operational excellence at every touchpoint.

The Role

We are seeking an Associate Director, Lifecycle Content Lead to define and deliver content across the entire LillyDirect ecosystem from digital tools and service messages to packaging and support ensuring every experience is clear, consistent, and aligned!

This role is responsible for writing, managing, and evolving all content that supports our consumers — from sign-up through onboarding, transactional moments, ongoing engagement, and reengagement. You’ll develop the words, flows, and strategies that bring our services to life and ensure they’re accessible, accurate, and always in our voice.

You’ll take the lead on developing key content and be responsible for writing high-impact pieces while leading agency or vendor partners to support broader content needs.

You’ll collaborate closely with teams across product, design, legal, consumer research, go-to-market, technology, and operations to ensure every piece of content is appropriate for its placement, governed by the right processes, and optimized for performance.

WHAT YOU’LL WORK ON

• Write and manage content across email, SMS, product interfaces, packaging, site experiences, transactional flows, and service channels including representing LillyDirect’s voice in partner platforms and vendor-delivered content to drive seamless cohesive experiences
• Ensure all content reflects our tone, positioning, and consumer intent tailored to the audience, moment, and medium
• Own and manage a messaging and campaign calendar, ensuring cohesion, visibility, and no duplication across touchpoints
• Create content for engagement and reengagement campaigns helping design the experiences that drive continued action and writing the messages that connect consumers to those moments
• Develop and refine transactional and service messaging to keep consumers informed, confident, and supported throughout their journey
• Partner with experience leads and GTM team to ensure content is deployed with proper context, consent, and clarity
• Collaborate with consumer researchers to help shape how feedback is solicited and communicated to consumers, including the language and experience surrounding embedded surveys
• Maintain and govern content within CMS tools like Adobe Experience Manager and/or Contentful, ensuring accuracy, freshness, and compliance
• Guide content through internal approval processes, track usage and expiration timelines, and lead regulatory requirements
• Lead agency and vendor relationships, including brief development, quality control, and alignment to voice and standards
• Identify innovative content formats, delivery channels, and technologies — including AI-assisted tools — that enhance how we serve and engage consumers
• Track and analyze content performance, optimize based on insights, and support content strategy reporting for internal and executive partners
• Contribute to high-visibility communications and materials that convey our content strategies or consumer experience initiatives.

WHO YOU’LL WORK WITH

This role works cross-functionally with product, experience, go-to-market, technology, operations, legal/compliance/regulatory, consumer research, design, and analytics teams. You’ll operate as the editorial and content subject matter expert for the consumer experience, ensuring every word we put into the world works harder, performs better, and reflects the high standards of