Marketing Manager, Paid Social

About KiwiCo:

KiwiCo is an innovative eCommerce company dedicated to sparking creativity and curiosity in kids (and kids at heart!). Through both online and offline materials, we provide fun and engaging ways for kids to explore, create, and learn. Our primary offering is a subscription service where we deliver "whoa awesome," hands-on projects to kids. We also manage an e-commerce storefront and a content platform to inspire and educate. We take great pride and ownership in the products we build and in the community of parents and kids we serve.

Our office is located in Mountain View, CA within walking distance to the Caltrain station. This position follows a hybrid work schedule, with 3-4 office days per week (depending on your team) and the remainder of the week working remotely.

About the Job:

We are looking for a creative and data-driven Paid Social Media Manager to lead and optimize our paid social advertising campaigns across Meta and other social platforms. The ideal candidate has a strong track record of running high-performing campaigns that blend innovative, compelling creative with precise, data-informed optimization strategies.   As a key driver of KiwiCo’s growth, this high-visibility role manages our largest acquisition marketing channel, offering significant opportunities to make a meaningful impact on our business and mission. This is a high visibility and high impact role managing our top spending acquisition marketing channels.

Role and Responsibilities:

• Scale existing paid social investments by identifying opportunities to drive incremental growth.
• Research and implement social media industry trends and creative best practices to stay ahead of benchmarks.
• Design, launch, and manage performance-driven paid campaigns on Meta (Facebook/Instagram), TikTok, and Pinterest, focusing on CPA and ROAS goals.
• Conduct A/B testing on creatives, landing pages, and bidding strategies to continuously optimize performance.
• Develop and execute creative strategies informed by current social media trends and data-driven insights.
• Collaborate with key stakeholders to conceptualize creative ideas for ads, including both brand and creator-produced content. Review drafts and ensure timely launches optimized for performance.
• Partner with external agencies and manage in-house relationships to streamline workflows, particularly for creator-driven content.
• Provide actionable, data-driven insights to the product development team to enhance landing page design and performance.
• Establish account and campaign strategies rooted in experimentation, industry benchmarks, and insights from account representatives at Meta, TikTok, and Pinterest.

Role Requirements:

• 3–6 years of experience in paid social marketing, particularly on the Meta platform.
• Proven ability to collaborate with cross-functional teams, especially creative partners.
• Expertise in monitoring and leveraging industry trends, staying current on emerging platforms, shifts in the paid social media landscape, competitive activity, and channel best practices.
• Strong strategic thinking and analytical skills, with a data-driven mindset to translate insights into actionable marketing strategies.
• Demonstrated ability to track, analyze, and optimize campaign performance using data.
• Excellent written and verbal communication skills, with a knack for building strong relationships and collaborating effectively with account management teams, creators, and internal stakeholders.
• Experience presenting and reporting on campaign performance, trends, and actionable recommendations to key stakeholders, including senior leadership.
• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to shifting priorities.
• Experience with DTC subscription brands is a plus.
• Familiarity with tools like Looker or Mixpanel is a plus.

 

The starting pay range for this position is between $95,000 and $120,000 per year. However, the final base salary offered may differ based on several factors, including job-related knowledge, skills, experience, market conditions, and business needs.

In addition to base pay, KiwiCo offers a comprehensive total rewards package, which may include opportunities for an annual bonus, stock options, and a variety of benefits related to health, financial security, and well-being. Specific details about these benefits will be shared if an offer of employment is extended.

If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you’re passionate about delivering innovative, delight