Group Brand Manager, CEE

No Relocation Assistance Offered
# 161156 - Warsaw, Mazovia, Poland

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Main purpose:

Overall, the Group Brand Manager is responsible for managing assigned category or brand in line with the company’s strategies.

 

Main responsibilities: 

• Coordinates the implementation of the overall category & brand strategies agreed with  Division, including 5P guidelines to achieve/exceed market share & financial KPIs

• Develops the HUB growth grids 

• Develops regional brand activation concepts for new product launches / line extension 

• Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy  

• Develops category & brand portfolio strategy & SKU management recommendations for the CEE hub

• Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth for the assigned category/brand

• Monitors key market and financial indicators to be able to identify & address any potential challenges

• Cooperates with Media manager on media strategy, media priorities, media plan revisions and budget shifts/changes for category/brand by country

• Supervises and approves adaptations of media copies for all CEE markets for the assigned category/brand

• Works with Insights & Research team on preparing the actionable recommendations to address ongoing business CEE challenges

• Develops & presents category/brand strategies & plans to Division

• Develops budgets / A&P by subcategory and brand

• Actively participates in EU Go-to-Market teams

• Manages and develops people in the team

 

Experience and Personal Attributes:

• University degree, preferably in Business with focus on Marketing

• At least 7 years in brand marketing in FMCG