Senior Digital Analytics Specialist

Description

CTG is seeking to fill a Senior Digital Analytics Specialist opening for our client in New York.

 

Location: Remote

Duration: 18 months

 

Overview:

Conducts quantitative and statistical analyses of digital analytics data and evaluates customer behavior to provide insights and recommendations for the profitability of the Company’s digital platforms.

 

Education and Experience Required:

• Bachelors degree and a minimum of 4 years marketing, product management, financial, analytics, and/or data management experience, or in lieu of a degree, a combined minimum of 8 years higher education and/or work experience, including a minimum of 4 years marketing, product management, financial, analytics and/or data management experience.
• Knowledge of Python, SAS, and R.
• Strong Background and Knowledge of statistical concepts.
• Strong Background and Proven analytical skills.

 

Primary Responsibilities:

• Contribute to the continuous enhancement and evolution of Digital Banking's strategic and ad-hoc analytics capabilities by examining the unique needs of a business to develop relevant documentation to inform decisions.
• Develop a variety of fact-based reports that aid management in making decisions related to the creation or expansion of new or existing digital content.
• Responsible for analyzing data and quality control of reporting and analysis for the Company’s digital portfolio.
• Develop creative approaches and methodologies to answer critical business questions, evaluate new digital opportunities and assess market potential.
• Improve quality and efficiency of reporting by creating dashboards that key stakeholders utilize to make informed business decisions and automated processes to consolidate data and assist in implementations of tag management and web analytics software.
• Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying acquisition, cross-sell, up-sell and retention opportunities from digital channels.
• Work closely with business partners to integrate and operationalize approved recommendations into business strategies, plans and tactics to support increased return on investment through improved channel-specific performance.
• Partner with Digital Marketing and Content Management teams to create an appropriate measurement strategy for digital content updates and campaigns.
• Train business partners in use of analytics capabilities, preparing reports and properly utilizing report data.
• Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite.
• Identify risk-related issues needing escalation to management.
• Promote an environment that supports diversity and reflects the Company’s brand.
• Maintain internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

 

Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.

 

CTG does not accept unsolicited resumes from headhunters, recruitment agencies, or fee based recruitment services for this role.

 

To Apply:

To be considered, please apply directly to this requisition using the link provided. For additional information, please contact Anisha Muralidhar at Anisha.Muralidhar@ctg.com. Kindly forward this to any other interested parties. Thank you!

 

The expected base salary for this position ranges from $40/hour to $65/hour. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, market factors, and where applicable, licensure or certifications obtained. In addition to salary, a competitive benefit package is also offered.

About Us

CTG, a Cegeka company, is at the forefront of digital transformation, providing IT and business solutions that accelerate project momentum and deliver desired value. Over nearly 60 years, we have earned a reputation as a faster and more reliable, results-driven partner. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG leverages the expertise of over 9,000 team members in 19 countries to provide innovative solution