Senior Digital Optimization Manager

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Job Overview

The Senior Digital Optimization Manager is a leadership role in working cross-functionally on the prioritization, creation, piloting, implementation and rollout of digital optimization capabilities, including but not limited to sophisticated targeting rules, automation, recommendations, and machine learning and process improvements for optimization and personalization programs.

This role delivers split (A/B) testing and personalization campaigns across all company digital channels and brands, driving incremental business value every day and partners with customer teams to identify, prioritize, and complete customer experience improvements.

Strategic mentorship for testing and personalization conceptualization, campaign feasibility, execution and sound testing methodology, delivering against client service level agreements. Provide consulting services to a variety of customers as a subject matter authority in Digital Optimization, as well as in-depth test analysis and iterative recommendations. A key participant in formulating and dissemination of optimization standard methodologies, governance and process improvements for company wide A/B Testing practices.

Job Responsibilities:

• Plan & complete optimization and personalization digital campaigns, including; the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration.

• Strategize in partnership with cross-functional customers from across the organization, including digital business leads, user experience, design, analysts, product managers, and development.

• Develop a testing roadmap to ensure campaigns are run on time and without conflict

• Lead A/B testing process from intake feasibility, creation, analysis, result, and recommendations.

• Gather and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the efficiency of optimization campaigns.

• Communicate the results of optimization program to a broad audience of customers and executives providing status of projects and lead deliverable/launch expectations

• Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.

• Drive Process Improvement with clearly articulated service level agreements and standardized practices.

• Identify gaps and work with business and technology partners to find solutions.

• Optimization & Personalization subject matter authority for big-moment campaigns, site migrations, and new platform & architecture development

• Serve as a subject matter authority by maintaining a pulse on the latest issues, developments, and trends in Personalization and Digital Optimization to internal as well as external team members.

• Serve as mentor for Digital Optimization Testing Managers.

Education:

• Bachelor's Degree Computer Science, Marketing, UX/design or equivalent area of study (Required)

Work Experience:

• 7+ years in fast-paced, ever evolving, high-volume organization.

• 7+ years Leading optimization projects from inception to completion for large scale e-commerce or content marketing sites.

Knowledge, Skills and Abilities:

• Project Management-Ability to lead multiple projects in highly-matrixed organizations, often with contending priorities.

• Experienced in development and management of workforce management plans to ensure optimized resource utilization.

• Subject matter expertise in digital optimization methodology with proven understanding of statistics related to hypothesis testing – in particular, resolving statistical relevance and confidence in results.

• Strong analytical skills to measure, lead, analyze and report on Key Performance Indicators with an ability to translate data into actionable insights and communicate results and next steps clearly and compellingly.

• A comprehensive understanding of targeting capabilities in Optimization tools with validated understanding of DMP (i.e., Adobe Au