Marketing Automation Specialist

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

To elevate the human experiences at the heart of business by offering insights that sharpen understanding of the needs of individuals and populations, and provide guidance on how to meet those needs.  

We partner clients to gather the voice of consumers and the workforce to gain insights that address unmet needs.  Through the use of integrated data, advanced analytics and strategic advisory services, we are helping clients transform their organizations to deliver high quality services and lifetime loyalty. 

Our Values:

Champion the Client

We demonstrate an unwavering passion for delivering high-quality solutions and service. We commit to understanding the goals and needs of our clients. We always look for opportunities to improve and create value. Each of us understands our role in enabling client success.

All Together Better

We are united by the common purpose of our vision and mission. We promote teamwork and a culture of belonging  by building strong relationships and fostering trust. We collaborate to identify and develop innovative solutions.

Embrace Change

We recognize that change is constant and presents opportunities to learn, adapt, and evolve.  We seek creative solutions to challenges and e pursue them with optimism and enthusiasm.

Do the Right Thing

We demonstrate commitment to all our stakeholders, including clients, staff, and partners. We take personal accountability for our responsibilities and actions. We do right by each other by acting with honesty and kindness. We provide meaningful recognition and feedback to others.

Job Description

As a Marketing Automation Specialist (reporting to the Marketing Automation Manager) this person will be responsible for the day-to-day management and operation of all facets of the marketing tech stack. They will effectively manage the scale and optimization of our marketing automation tools to support business development, business lead engagement and sales initiatives.

Accountabilities

This Marketing Automation Specialist’s role is a highly technical and analytical one. They will contribute to the success of Press Ganey, Forsta, etc. and the products and services we support by addressing the needs and requests not only by the Demand Gen/Digital and Marketing teams, but the Sales organizations as well. This role will be responsible for the following:

• Become well versed across all marketing technology platforms and understand how they run, interact and sync across Salesforce and non-marketing platforms
• Own the integration, maintenance, troubleshooting and data integrity across the MarTech stack
• Successfully troubleshoot and identify solutions when presented with problems
• Manage MarTech requests
• Set-up workflows and provide other marketing automation support
• Work with Marketing Automation Manager and Web teams to maintain a strategic roadmap to prioritize and achieve annual marketing goals

Expectations

The Marketing Automation Specialist is expected to be the go-to person to execute projects and work collaboratively across to address the needs and requests of key stakeholders within the demand gen/digital team. Such responsibilities include troubleshooting platform issues, issue and retire platforms, manage CRM requests, optimize funnel flow, assist in the maintenance of marketing reports and dashboards and ena