Director, Data & Platform Soulutions

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. 

Job Description

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology
experts. Audience data can help inform media decisions and this position supports this process with the media team. This will
include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic
Creative Optimization.
The Director, Data & Platform Solutions will specifically be responsible for activating audience data and managing the
technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages
processes around targeting data, generates reports to understand key insights, and overall executes on the client’s
investments in data and the DMP.

Role Objectives:
 Manage day-to-day DMP operations
 Execute on audience data to impact media strategies for client account(s)
 Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling
performance reports regarding audience groups
 Integrate with the media planning team to make the DMP a central tool for smarter planning
 Act as internal resource to demonstrate agency knowledge of data strategies
 Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
 Maintain knowledge of current DMP/Programmatic media trends

Qualifications

 B.A. or B.S., preferably in Marketing, Advertising, or Data Science
 8+ years of experience preferred in digital media, ad technology, ad operations, or analytics
 Self-starter who is quick to learn and eager to contribute
 Excellent interpersonal, verbal, written communication, and presentation skills
 Experience managing multiple, competing priorities, duties and/or projects
 Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Additional Information

Compensation Range: $121,000 - $191,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.