National Sales Director, Therapy Awareness

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

About the role:

The National Sales Director, Therapy Awareness is a senior commercial leader responsible for driving regional and enterprise-level referral growth, therapy adoption, and market expansion aligned with Boston Scientific’s strategic priorities. This role provides strategic direction and operational leadership to Therapy Awareness Regional Managers (TAMs) and Therapy Awareness Representatives (TARs), ensuring scalable execution of patient pathway development, therapy education initiatives, and referral optimization.

 

The Director partners closely with Sales Leadership, Marketing, Market Access, Clinical, Sales Operations, Finance, and Compliance to build sustainable referral ecosystems, accelerate therapy penetration, and position Boston Scientific as the partner of choice within the cardiovascular community. This leader plays a critical role in shaping national strategy, building organizational capability, and delivering measurable business impact.

 

 

Your responsibilities will include:

 

Strategic Leadership & Market Development

• Develop and execute a comprehensive, multi-year therapy awareness strategy aligned with Rhythm Solutions and enterprise commercial objectives.
• Drive regional and national referral growth initiatives to expand patient access and increase therapy adoption.
• Identify emerging market trends, competitive dynamics, and referral pathway barriers to proactively adapt strategy.
• Lead expansion planning, territory optimization, and resource deployment to maximize ROI and patient funnel development.
• Establish scalable best practices for referral pathway development, program implementation, and community engagement.

 

Commercial & Business Management

• Own national performance metrics including referral growth, therapy awareness program ROI, funnel conversion, and resource utilization.
• Provide executive-level business reviews, quarterly impact analyses, and strategic updates to senior leadership.
• Integrate territory and regional plans into a cohesive, data-driven operating model.
• Ensure disciplined expense management and alignment of investments with strategic priorities.
• Partner with Sales Operations to develop dashboards and performance tracking tools that measure impact beyond traditional sales metrics.
• Ensure adherence to compliance and regulatory policies related to medical education, therapy awareness programming, and customer engagement.

 

Organizational Leadership & Talent Development

• Recruit, develop, and retain high-performing leaders and representatives.
• Build leadership capability within TAMs through coaching, succession planning, and performance management.
• Foster a diverse, inclusive, and high-accountability culture that encourages innovation and continuous improvement.
• Establish standardized onboarding and ongoing professional development programs to elevate clinical, economic, and strategic competencies.
• Serve as a role model for ethical leadership and enterprise collaboration.

 

Cross-Functional Partnership & Enterprise Influence

• Collaborate with Marketing to shape therapy awareness campaigns, educational programming, and promotional materials.
• Partner with Market Access to address coverage dynamics, reimbursement barriers, and economic objections.
• Work closely with Sales Leadership to ensure alignment between therapy awareness initiatives and field execution.
• Engage Clinical and Medical Affairs to strengthen evidence-based messaging and differentiate product portfolio.
• Represent Therapy Awareness initiatives in national sales meetings, leadership forums, and cross-divisional strategy sessions.