Senior Vice President, Media Relations - Healthcare

Senior Vice President, Healthcare Media Relations

New York

 

 

Current Global is an award-winning global communications agency that puts humanity at the heart of everything we do, from our internal culture to the way we help clients understand that people want to connect with companies and brands as real and human as they are.

 

A member of the Interpublic Group of Companies (NYSE: IPG) and The Weber Shandwick Collective, our footprint spans Asia, Europe, MENAT, North and South America with strength and depth across corporate, consumer, health, and technology communications. Our dynamic team of public relations, marketing, and integrated media experts works with some of the world’s most iconic companies and brands to develop highly strategic and creative campaigns, collaborating across four talent communities: Client Experience, Insights, Creative, and Integrated Media.    

  

The best ideas come from a diverse mix of minds, backgrounds, and experiences, which is why we believe that diversity, equity, and inclusion are mission critical to building strong teams, cultivating great leaders, and creating an agency where everyone can do their best work. At Current Global, difference is valued, equality is a mandate, and inclusiveness is a reflex, not an initiative. A Fast Company World Changing Idea, Accessible by Design is our commitment that all communication we create will meet the highest accessibility standards to reach people with sight, hearing, and cognitive disabilities.  

 

POSITION PROFILE.

Current Global is looking for a Senior Vice President – Media Relations for our Healthcare practice. Based in New York, we are looking for leaders with expert understanding of how earned media intersects with paid, owned and influencer disciplines, as they will develop and guide media relations strategies within the context of integrated communications campaigns spanning corporate, consumer, healthcare and technology clients.

 

With an inquisitive and analytical nature, the ideal candidate will boast established relationships with reporters across a variety of media categories, including – but not limited to – top-tier, business, healthcare trades, technology, consumer and broadcast. They will be passionate about instilling best practices and mentoring a team on how to cultivate relationships, develop compelling story narratives, deliver impactful earned coverage, and measure the value of their work. This leader will collaborate with our Insights, Content and Client Experience communities to develop and execute strategic and creative client plans, providing ongoing client counsel and driving new business growth.

 

PRIMARY RESPONSIBILITIES.

 

• Have an ear to the ground on the rapidly evolving life sciences, biotech and health tech sectors.
• Have a robust track record of providing media counsel to C-suite and senior client leaders in these fields.
• Be an early adopter of new media trends, platforms and practices; promote learnings to our entire organization and instill best practices with our earned media specialists.
• Understand client business goals and target audiences to craft multi-platform communications plans that leverage the most effective media players and personalities and deliver on key program metrics.
• Translate communications strategy into relevant, timely and engaging story narratives, working closely with the Content team to ensure creative ideas will breakthrough with media.
• Supervise the development of content (key messages, pitches, alerts, releases, social copy, etc.) that positively positions clients and educates media on a client’s point of view.
• Collaborate with digital, social and influencer counterparts internally and on the client side to ensure earned results carry through integrated programming.
• Understand the role and power of paid media to accelerate earned media campaigns, working with paid media teams to amplify content.
• Identify news cycles, cultural shifts, industry trends and issues that affect clients, distilling meaningful insights and inserting clients’ narratives in targeted, relevant, and insightful ways when appropriate.

 

QUALIFICATIONS.

 

• 12+ years of relevant experience in PR (agency or corporate in-house), journalism or media property.
• Experience working in multiple therapeutic areas in healthcare.
• Significant experience providing thought leadership and counsel to senior management.
• Depth in stakeholder mapping and building earned media campaigns to reach them in engaging ways.