Associate Director, Performance Media
CourtAvenueAbout the role
About the Role
Performance media moves fast: new platforms, new AI tools, new signals to chase every quarter. We're looking for someone who genuinely loves being in the middle of that, and wants to build the systems that help a whole team get better at it together.
As Associate Director, Performance Media, you'll lead our Centers of Excellence across Paid Search, Paid Social, Programmatic, Retail Media, and emerging channels, setting the standards, frameworks, and training that help our specialists do their best work. You'll stay hands-on: jumping into platforms to troubleshoot, test, and optimize alongside your team, not just reviewing their work from a distance.
This role is built for someone who knows performance media inside and out and is ready to bring that expertise to a team, whether you've been managing people for years or you're a strong senior specialist ready for your first shot at leading. You'll partner closely with Media Strategy, Analytics, Creative, and Data.
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Lead the Performance Media Centers of Excellence across Paid Search, Paid Social, Programmatic, Retail Media, and emerging activation channels.
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Set the playbook: best practices, governance, quality standards, documentation, and operating procedures across every performance discipline.
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Keep us ahead of the curve by evaluating new platforms, automation opportunities, AI solutions, and industry shifts.
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Drive cross-channel planning strategies that maximize efficiency and business impact.
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Be the go-to platform expert across Google Ads, Search Ads 360 (SA360), Microsoft Ads (Bing), DV360, Amazon DSP, Amazon Ads, Meta, TikTok, LinkedIn, YouTube, and Reddit.
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Stay hands-on in core platforms, jumping in for campaign launches, optimizations, troubleshooting, audits, and escalations.
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Lead advanced audience strategies, bidding methodologies, attribution approaches, automation initiatives, and measurement frameworks.
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Champion activation quality across every performance channel.
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Lead a team of about 4 Performance Specialists and Channel Leads.
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Coach, mentor, and develop channel experts, helping them grow technically and in their careers.
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Build the onboarding programs, certification paths, and training curricula that help the whole team level up.
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Run quality assurance reviews and set the bar for executional excellence.
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Encourage knowledge-sharing across channel teams so great ideas travel.
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Build data-driven testing and optimization strategies that continuously improve channel performance.
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Lead full-funnel planning across Search, Social, Programmatic, Retail Media, and emerging channels.
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Design testing roadmaps and learning agendas that keep performance improving quarter over quarter.
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Partner with Analytics on measurement plans, attribution strategies, incrementality testing, and reporting frameworks.
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Be the platform expert clients turn to for channel performance and optimization questions.
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Bring your channel-level insights, optimization recommendations, and testing results into reporting reviews as needed.
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Translate what's happening in the platforms into clear, useful takeaways for client contacts.
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Help clients navigate the fast-changing media landscape, including privacy shifts, AI advancements, and new platform capabilities.
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Keep media investment on track with accurate budget pacing, forecasting, and performance efficiency across accounts.
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Own accountability for channel-level KPIs including ROAS, CPA, and CAC, partnering with Analytics and Media Strategy on incrementality testing.
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Spot opportunities to work smarter, improving scalability without sacrificing quality.
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Partner with leadership on resource planning, staffing, and building the team's capabilities.
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Loop in Media Strategy leadership when client conversations
What You'll Own
Performance Media Leadership
Channel Expertise & Activation
Team Leadership & COE Development
Performance Strategy
Client Engagement
Financial & Operational Excellence
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