Manager - US Customer Loyalty Marketing Strategy - Temporary Work Assignment (TWA)

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

Our Loyalty Marketing vision is to win the hearts, minds and wallets of our Members by making membership meaningful. We do this by activating, engaging and recognizing our Members through innovative, customer-centric marketing across core Loyalty journeys that drives primacy.

The US Customer Loyalty team is set up to deliver against core Loyalty journeys of Activation, Engagement and Recognition across all customer marketing channels. As such, this requires a centralized team to assess overall marketing strategy, channel needs and content enhancements.

How will you make an impact in this role?

(Note this is around a 7 month secondment with 1 month to onboard and around 6 month's to cover for leave)

The Senior Manager, Loyalty Marketing Strategy is part of the Strategy pillar of the US Customer Loyalty Marketing team (USCLM). This is a meaningful role responsible for leading centralized strategy and management for cross-Loyalty initiatives to drive improvement, innovation and cohesion across loyalty journeys and communications. Projects will focus on email channel, data and ADA accessibility initiatives.

This role will lead the consolidation, prioritization and advocacy of Loyalty Marketing needs to cross-functional and agency partners using an enterprise approach, USCLM and USCM strategic priorities and risk management principles. This role is ideal for someone who has a passion for marketing and is motivated by building partnerships and driving efficiency. This is an ideal opportunity if you love a strategic challenge, want to be stretched and enjoy being customer-first.

Key Responsibilities:

• Build and implement centralized project management for cross-Loyalty initiatives and USCLM cross-functional partnerships, including Membership journey digital strategies, Data and Analytics planning and ADA compliance integration

• Develop project plans, communication infrastructure and collaborative ways of working for cross-Loyalty initiatives in partnership with core content / journey owners in USCLM as well as key partners both within and outside of USCM

• Collaborate with USCLM colleagues and USCS partners to support development and implementation of vision for Member-Centric marketing

• Be an advocate for operational excellence in cross-channel work, delivering on our customer promise to do it the right way and winning hearts, minds and wallets to help customers know, use and feel Membership