Senior Social Media & Content Manager

<h3>Who We Are:</h3> <p>At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&amp;R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. </p> <p>Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. </p><p></p> <p><strong>THE ROLE</strong></p> <p>The Senior Social &amp; Content Manager is responsible for our clients' social media strategy and channel management. They engage with people on different platforms, creating and encouraging conversations and action. They work closely with our Strategy, Creative, and Account Departments, as well as Media Agencies.</p> <p> </p> <p><strong>KEY TASKS</strong></p> <ul> <li>Social Media and Content strategy</li> <li>Develop social media strategies, playbooks, activations, and campaign ideas in partnership with creative, strategy, data, and media teams to support the brand's social marketing objectives.</li> <li>Content Creation and Management Collaborate with internal creative teams, content creators, and editorial partners to define the most effective content to produce. Manage content calendars, schedule posts, proactively identify new conversations, and seek opportunities for brand engagement.</li> <li>Community Management Monitor and respond to comments, track brand sentiment, reply to direct messages, and escalate issues when necessary.</li> <li>Reporting &amp; Analytics Leverage platform insights and social media tools to produce regular reports and analyze content performance.</li> <li>Influencers &amp; creators Marketing Support the identification of influencers who align with the brand and collaborate with them to develop content.</li> </ul> <p> </p> <p><strong>WHAT YOU’LL NEED</strong></p> <ul> <li>3-5 years of experience in the role</li> <li>Understanding of social platforms and functions, and the ability to share that knowledge with others.</li> <li>Experience working on a large, cross-functional team.</li> <li>Ability to stand in cross-functional meetings.</li> <li>Strong communication skills with internal agency teams and external agency partners.</li> <li>Demonstrated written, verbal and presentation skills (Italian/English)</li> </ul> <p></p> <p> </p> <p>#LI-EMEA #LI-HYBRID</p><p><span><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span><span lang="EN-GB"> </span></span></p> <p>VML is a WPP Agency. For more information, please visit <a href="http://www.vml.com/">our website</a>, and follow VML on our social channels via <a href="https://www.instagram.com/vml_global/">Instagram</a>, <a href="https://www.linkedin.com/company/vmlyr/">LinkedIn</a>, and <a href="https://twitter.com/vml_global">X</a><u>.</u> </p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our <a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our <a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p>