Senior Product Marketing Manager, Data & Platform

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. 

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come Do The Best Work Of Your Life At Boulevard

The most sophisticated self-care businesses don’t just use Boulevard, they build on it. From custom booking flows that shape the future of how consumers book appointments online to secure data sharing that unlocks insights and success for some of the best brands in the biz, our powerful platform and robust APIs power it all. As a Senior Product Marketing Manager, Data & Platform, you’ll play a critical role in helping our customers and their developers unlock the full potential of Boulevard’s data & platform.

You’ll partner closely with the Platform team to shape and elevate the developer experience, ensuring documentation, tutorials, messaging, and enablement meet the needs of engineers who want to build on Boulevard. Your goal: make it effortless for developers to find what they need, understand how to use it, and build confidently. Whether they’re integrating with our APIs, working with Snowflake Data Share, or building a custom app, your work will ensure they’re set up for success from day one.

On the data side, you’ll collaborate with the Data & Reporting team to position and grow adoption of our analytics solutions, surfacing the business value of everything from dashboards to direct data access. You’ll help self-care leaders make smarter, faster decisions, while giving technical customers the tools they need to pull insights into any system they choose.

This role is ideal for a strategic, technical product marketer who thrives at the intersection of product, engineering, and customer success, and knows how to speak both business and developer. If you have experience marketing data products or developer platforms to mid-market and enterprise customers, we’d love to meet you.

What You’ll Do Here:

• Champion the Customer, Developer & Data Experience: Own the go-to-market strategy for Boulevard’s developer platform and data products. Partner with Product and Engineering to ensure the developer experience—from docs and tutorials to messaging and onboarding flows—is clear, consistent, and effective. Help developers understand what’s possible, how to build it, and where to find what they need to be successful.
• Drive Adoption of Platform & Data Products: Lead adoption and enablement strategies for our APIs, Snowflake Data Share, and data access tools, ensuring customers and their developers can build confidently and extract value from their data. Collaborate with cross-functional teams to drive ongoing usage, not just successful launches.
• Conduct Customer & Competitive Research: Lead in-depth customer and competitive research to identify emerging market trends, pain points, and opportunities. Use these insights to refine product positioning, messaging, and GTM strategies, ensuring Boulevard maintains a competitive edge and aligns with customer expectations.
• Translate Technical Features into Real-World Value: Craft compelling, technically grounded messaging that speaks to both business leaders and developers. Clearly communicate the value of platform features—like identity, eventing, or custom booking flows—and data capabilities—like reporting, dashboards, and API access—in a way that aligns with customer goals and industry trends.
• Enable GTM Teams & Create High-Impact Content: Build sales and success enablement materials that help teams communicate