Marketing Automation Lead

We are seeking a passionate and technically skilled Marketing Automation Lead to design, execute, and optimize multi-channel CRM campaigns using Braze. This role combines strategic leadership, hands-on development, and campaign execution to drive fan engagement and lifecycle marketing initiatives. You will collaborate with cross-functional teams to deliver personalized experiences across email, SMS, push, and in-app channels.

 

Key Responsibilities:

• Campaign Strategy & Execution
  • Manage end-to-end campaign process: audience segmentation, personalization, QA, and deployment.
  • Build and optimize lifecycle campaigns (onboarding, retention, reactivation) using Braze.
  • Implement A/B and multivariate tests to improve engagement and conversion rates.
• Technical Development
  • Configure and orchestrate complex customer journeys in Braze.
  • Develop dynamic templates using Liquid for personalization and conditional logic.
  • Ensure accurate tracking, targeting, and rendering across devices and email clients.
• Data & Insights
  • Leverage fan profile data, behavioral insights, and predictive modeling to inform strategies.
  • Monitor KPIs and extract actionable insights for continuous optimization.
• Collaboration & Leadership
  • Partner with Marketing, Data & Analytics, Product, and external vendors to align on goals.
  • Mentor junior team members and advocate for best practices in automation and personalization.

Required Qualifications:

• Bachelor’s degree with 5+ years of experience in marketing automation or CRM roles.
• Hands-on experience with Braze (or similar platforms like SFMC, Iterable).
• Proficiency in HTML/CSS for email development and Liquid scripting for personalization.
• Strong understanding of segmentation, dynamic content, and lifecycle marketing.
• Familiarity with data models and integration workflows.
• Excellent communication and project management skills.

 

Preferred Skills:

• Working knowledge of predictive modeling and machine learning for CRM optimization.
• Knowledge of REST APIs and JSON for connected content.
• Proficiency in Photoshop for creative adjustments.
• Passion for innovation and fan engagement.

 

EEO/Minorities/Females/Vets/Disabilities

Base Salary Range Disclaimer: The base salary range represents the low and high end of the EXL base salary range for this position. Actual salaries will vary depending on factors including but not limited to: location and experience. The base salary range listed is just one component of EXL's total compensation package for employees. Other rewards may include bonuses, as well as a Paid Time Off policy, and many region specific benefits