Manager, Brand Development

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Position                                                                                                  

Peacock is seeking a strategic and analytical marketer to help build and foster the long-term health of its brand. The Manager, Brand Development will work closely with the Vice President, Brand Development to connect Peacock’s business objectives with brand marketing strategies. In this role, you will help set and execute the ongoing vision for Peacock’s brand; grounding work in data and insights, the Manager, Brand Development will identify the most effective ways to cultivate audience affinity and engagement.

Critical to the success of this role is a high aptitude for aligning high-level objectives into tangible business KPIs and a passion for developing new strategic frameworks. This person should be a growth-oriented individual with a desire to work at the intersection of business strategy and creative expression. The Manager, Brand Development will champion the Peacock brand across the organization, so experience creating cross-functional connections will be valuable.

The Person

You are a strategic thinker with an aptitude for understanding business analytics and consumer insights as well as the actions that most meaningfully impact their performance. You are analytical and committed to grounding strategy in data. You are thoughtful and organized, with a sharp attention to detail. You are comfortable building new things from scratch, unafraid to turn a blank slide and an insight into a comprehensive strategy. You have a passion for respectfully challenging the status quo and championing pioneering brands. You are open-minded and adaptable, operating with collaborators from a place of positivity and respect.

Responsibilities include, but are not limited to:

• Develop the multi-year brand calendar that allocates resources strategically in service of business goals

• Initiate and write briefs that connect critical business objectives with marketing campaigns and cross-functional brand actions
• Analyze audience insights to optimally allocate marketing investment across campaign types and customer segments

• Evaluate the ongoing health of target audience segments across key brand metrics and proactively identify opportunities for impr