Product Marketing Manager, AECO

Your Title: Product Marketing Manager (the product is Trimble's project management solution)

Your Location: Lake Oswego, OR or Westminister, CO - Hybrid

Division: AECO

This Product Marketing Manager for ProjectSight will work across different organizational departments, including product management, sales, e-commerce, operations and marketing to drive the adoption and growth of a defined portfolio. We are looking for a Product Marketing Manager to lead the go-to-market strategy for Trimble’s Construction Project Management solutions, specifically ProjectSight.

In this role, you will be the voice of the customer, driving product adoption and growth by understanding customer needs, market trends, and competitive landscapes. We are looking for a problem solver capable of bringing insight and influence into how they operate with internal operational teams. You will collaborate cross-functionally with product management, sales, and marketing teams to develop compelling messaging, value propositions, and enablement materials.

Responsibilities:

• Product Marketing Ownership: Own and drive the product marketing responsibility for ProjectSight; aligning with the product vision and understanding user/buyer personas.

• Cross-Functional Collaboration: Build strong, inclusive cross-functional partnerships with partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives.

• Go-to-Market Strategy: Define and execute comprehensive go-to-market plans, including facilitating cross-functional meetings and ensuring alignment across teams.

• Messaging and Value Propositions: Develop differentiated messaging and value propositions for ProjectSight, including messaging framework documentation and related collateral such as datasheets and brochures.

• Voice of Customer and Market Research: Conducts quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the Construction Project Management portfolio.

• Pricing and Packaging: Develop, present, and implement product pricing and packaging strategies. Capable of managing complex SKU and pricing frameworks and comfortable with quantitative analysis. 

• Sales Enablement: Collaborate with the learning and enablement team to create sales enablement materials and courses specific to the portfolio. Comfortable working with direct selling teams and sales leadership.

• Marketing Enablement: Enable and collaborate with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings.

• Competitive Analysis: Understand the competitive landscape for ProjectSight and the  Construction Project Management market, and articulate key differentiators.

• Event Representation: Present at trade shows and other industry events on ProjectSight.

• Process Improvement: Interpret internal/external business challenges and recommend best practices to improve product marketing processes. Capable of influencing stakeholders and applying  

What you will bring:

• BS/BA degree, preferably in marketing or business.

• 5-7 years in a product marketing or related role.

• Ability to operate independently and manage multiple projects.

• Strong understanding of product marketing best practices and principles.

• Excellent written and verbal communication skills.

• Strong research capabilities with the ability to analyze and integrate information into actionable insights.

• Collaborative attitude and ability to work across multiple remote teams.

• Enjoys learning - passionate about understanding customer problems.

• Demonstrates good judgment in selecting methods and techniques for obtaining solutions; takes a new perspective on existing solutions and resolves a wide range of issues in creative ways.

• Ability and willingness to travel from time to time (less than 15% of time), primarily for industry events or customer visits.

Preferred

• Experience in the B2B software market and the construction industry

• Experience conduct