Jobs and Careers
BR

General Manager

Broad River Retail
Southern Pines, United Statesfull_timeVerifiedPosted 9 Feb 2026

About the role

Job DetailsJob Location: SOUTHERN PINES Store - SOUTHERN PINES, NC 28387General Manager
 
CULTURE SNAPSHOT
Broad River Retail is an organization of integrity, diversity, and culture working together for the purpose of ‘Furnishing Life’s Best Memories’. At Broad River, we call all our employees “Memory Makers.”  We do this because we know everyone who works for our Company has the power to make positive memories not only for our Guests, but also for their families, co-workers, and communities.
We take pride in training and developing our teams so that they can provide a premier customer experience to every Guest. Our Memory Makers are the driving force that has led us to being the largest and fastest-growing Ashley licensee in the U.S. and landing us on the Top Places to Work list two years in a row in our industry.
AT A GLANCE
The General Manager reports directly to the Multi-Unit leader for their area and is part of the Retail Performance. We're seeking a hands-on Retail Sales Leader to drive results, lead a team of 10+ consultants, and uphold high standards in sales performance, customer experience, and showroom operations. This role involves coaching, hiring, and executing key sales strategies while ensuring consistency in processes and exceeding customer expectations. Ideal candidates are energetic, accountable, and passionate about retail leadership.
DAY IN THE LIFE AS THIS MEMORY MAKER

Champions our Mission, Values, and Customer Beliefs
Leads all sales activities and initiatives
Oversees the consistent implementation of processes and policy standards across stores
Own and drive sales performance in a retail location with 10+ Home Furnishing Consultants
Recruiting, hiring, and retaining top talent
Be a hands-on, energetic sales leader with a passion for retail
Instruct, demonstrate, practice, and validate a clearly defined sales process with your direct team
Organize multiple competing priorities while meeting deadlines
Maintain the highest standards of personal and professional conduct
Maximize your own potential through continual self-improvement and accountability
Focus on our customers’ needs and strive to exceed their expectations
Recognize others’ values and work together in a respectful manner
Seek efficiency through improving processes and technology
Be accountable to hit the following numbers each week: Revenue to Budget, Sleep Budget, Diamond Care (Furniture Protection), and Sales Per Guest
Supervises showroom appearance standards from general cleanliness and tidiness to complete and accurate price tagging
Participates in call to review store results (relative to goals) m-t-d for Sales per Traffic Up and other measurements such as Staffing Levels, Marketing Feedback, and Sales Successes and Opportunities

WORKPLACE ENVIRONMENT

While performing the duties of this job the employee is:

This is an in-store position that is primarily performed on the sales floor and customer facing.
Physical requirements such as extended and frequent periods of standing and walking, moving, and lifting may be required.
Candidates must be able to perform the essential physical requirements to accommodate the functions of this job.

In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.

MEMORY MAKER PERKS & BENEFITS

Salary is based on numerous factors, including experience, knowledge and skill.
Performance based bonus potential.
Medical, dental, vision, and life insurance options
Paid time off and 401K matching contribution
Employee discount (40%) at BRR locations
Internal Opportunities for career growth and advancement

OUR COMMITMENT TO YOU

Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self. QualificationsWHAT YOU’LL NEED TO SUCCEED

Minimum 5 years of experience in furniture sales management, including store-level general management
Proven success in high-volume, fast-paced, commission-based retail environments
Strong leadership background with experience managing teams of 10+ associates
Excellent interpersonal, communication, and presentation skills
High level of professionalism and discretion when handling confidential information
Strong problem-solving, analytical, and time-management abilities
Self-motivated, quick learner able to manage multiple tasks independently
Proficient with technology, including iPads, tablets, and basic math skills
Willingness to work a flexible 40+ hour schedule, including nights and weekends

Apply for this role

Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.

Apply Now →Generate Application Kit

Free account required — sign up in 30s

Company

Broad River Retail

View company profile →