Director, Market Intelligence

Purpose:

The Director Market Intelligence will lead the development of an enterprise-wide view of the hard-surface flooring market landscape, turning external data and competitive insights into strategic guidance for growth, investment, and innovation. As part of the Data Science & Customer Insights team, this leader will partner closely with Real Estate, Customer Analytics, Finance, and Marketing to identify market opportunities, monitor competitor dynamics, understand geospatial consumer behavior, and support data-driven decision-making at all levels of the business.

Minimum Eligibility Requirements:

• Bachelor's degree in business, data science, economics, marketing, or a related quantitative field.  MBA or MS preferred
• 10+ years in market intelligence, analytics, strategy, or category planning, preferably with experience in retail and/or home improvement, or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
• Demonstrated expertise in building and managing market sizing models, including TAM/SAM/SOM frameworks
• Extensive experience working with external data sources such as PRIZM, Placer.ai, D&B, Census, Yelp, Nielsen, or other syndicated data providers
• Proficiency in SQL and/or data shaping tools to extract and work with third-party data sets
• Proven ability to synthesize competitive intelligence and consumer/market trends into strategic guidance for senior stakeholders
• Familiarity with geospatial tools (e.g., ArcGIS, Carto, or equivalent spatial modeling environments) and mobility data
• Solid understanding of retail footprint strategy, customer segmentation, and trade area definition
• Excellent communication and storytelling skills; able to translate complex market and location-based insights into clear executive-level insights
• Proven experience influencing senior leadership and cross-functional partners
• Must be highly analytical and capable of independently driving projects from exploration through insight delivery
• Ability to balance hands-on data work with leadership responsibilities
• Excellent organizational, prioritization, and critical thinking skills
• Experience managing vendors, research partnerships, or external data providers is a plus

Essential Job Functions:

• Build and refine market potential models (TAM/SAM/SOM) across customer segments, geographies, and product categories to guide strategic growth planning
• Integrate third-party data sources (e.g., Placer, PRIZM, D&B, demographic/psychographic) to quantify market potential, competitive intensity, and whitespace opportunities
• Translate external market signals into actionable business insights that inform real estate strategy, customer acquisition, merchandising decisions, and financial planning
• Develop frameworks and reporting to track competitor presence, expansion activity, and shifting wallet share across geographies, consumer & customer segments, and categories
• Develop and maintain consumer personas that synthesize demographic, psychographic, behavioral, and attitudinal data to inform targeting, messaging, and assortment strategies
• Partner with Customer Analytics to pair customer behavior and segmentation with external opportunity assessments
• Support business case development for new store expansion, remodels, and format evolution using geospatial and market-level modeling
• Design and deliver concise, clear dashboards, visuals, and presentations to communicate market dynamics to senior leadership and business stakeholders
• Collaborate cross-functionally with Real Estate, Finance, Marketing, and Merchandising to ensure market opportunity is embedded into enterprise decision-making
• Work closely with Real Estate and FP&A to identify location-specific growth potential and cannibalization risks
• Lead vendor management and evaluation of external data providers and platforms to ensure data quality and cost-effectiveness
• Define, maintain, and enhance internal standards for how market opportunity is assessed and communicated across the business
• Perform ad hoc and exploratory analyses to identify emerging trends, market disruptions, and high-potential micro-markets
• Monitor and report on macroeconomic, seasonal, and category-specific trends to inform business planning and forecasting

 Working Conditions (travel & environment)

• Limited travel required including air and car travel
• The noise level in the work environment is typically quiet to moderate.

PHYSICAL/SENSORY    R