Assistant Director of Admissions Operations and CRM Strategy (University)
Baptist Memorial Health CareAbout the role
Position Summary
The Assistant Director of Admissions Operations and CRM Strategy serves as a key leader within Enrollment Management, responsible for the strategic oversight and execution of admissions operations, systems, and data infrastructure. This role ensures the effective use of the university’s CRM and related technologies to support the full student lifecycle from prospect through enrollment.
Working in close partnership with Admissions leadership, Information Technology, and campus stakeholders, the Assistant Director drives process optimization, data integrity, and system innovation. This position functions as the primary CRM strategist and operational architect for Admissions, aligning technology, workflows, and communication strategies to support enrollment growth and student success.
Key Responsibilities
Leadership and Operations
Serve as a member of the Admissions leadership team, contributing to strategy, planning, and continuous improvement of enrollment operations
Provide day-to-day supervision of admissions operations staff, including workload management, performance development, and team culture
Establish and maintain a service-oriented, solutions-focused operational environment that supports institutional enrollment goals
Lead the development and ongoing refinement of admissions processes to improve efficiency, scalability, and effectiveness
Collaborate with Enrollment Management leadership to align operational strategy with institutional priorities
CRM Strategy and System Management
Serve as the functional lead and primary strategist for the Admissions CRM, ensuring it is fully leveraged to support recruitment, communication, and enrollment goals
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