Senior Manager, Product Marketing (Literacy Products)

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!

Job Description:

The Senior Product Marketing Manager will develop and lead the positioning and messaging for our literacy products. As a leader on the Product Marketing team, you will build awareness of our solutions and articulate how our solutions help schools and educators meet students’ needs in a clear and differentiated way. You will partner closely with internal teams including Product, Marketing, Sales, and Educator Success to inform your work and gain cross-functional alignment.  

In this role, you will bring strong written and presentation skills, a passion for serving educators, and the ability to synthesize complex pedagogical details and sensitively address some of the biggest topics in education. You should enjoy collaborative problem solving, marrying data with stories, translating complex ideas, and managing cross-functional projects. You should also deeply understand the K–12 literacy landscape, be passionate about the power high-quality curricular materials, and eager to support educator-focused solutions that elevate their practice and drive student growth.    

The impact you'll have:   

1. Deeply understand the market and our customers 

• Conduct new and leverage existing market research, competitive analyses, and customer insights to identify market trends, customer needs, and opportunities for product differentiation. 

• Create buyer personas, buyer journey maps, and clearly articulate customer needs across the organization that are grounded in research.  

• Develop comprehensive competitive battlecards for the sales team, providing them with valuable insights, messaging strategies, and competitive positioning to effectively differentiate our products and win against competitors in the market. 

2. Create best-in-class product positioning and messaging 

• Develop deep product expertise and become a subject matter expert in support of educators and our Sales and Service teams.  

• Create compelling positioning and messaging to succinctly articulate how our core literacy offerings uniquely benefit educators. 

• Bring differentiated messaging to life with high-impact marketing collateral and sales tools, including PowerPoints, brochures, website content, and videos to support sales and marketing efforts. 

3. Go-to-market strategy and planning 

• Collaborate with Product Management to influence product roadmap decisions, prioritize features, and drive product innovation based on market feedback and competitive intelligence. 

• Draft product launch and release plans for review by stakeholders, collaborate with creative, campaign and regional teams to implement plans in market 

4. Cross-functional collaboration and communication 

• Foster strong cross-functional communication and collaboration by effectively liaising between product management, sales, marketing, and other key stakeholders to ensure alignment on product messaging, positioning, and go-to-market strategies, ultimately driving cohesive execution and success across all functions. 

Who we're looking for:  

• Strong understanding of the K-12 literacy ecosystem
• Creative and collaborative orientation    
• Demonstrated effectiveness working cross-functionally and collaborating with a broad spectrum of stakeholders 
• Ongoing learner – able to learn and incorporate new and complex concepts quickly. 
• Results oriented – follow through to complete assignments. 
• Effective decision making, ownership, and accountability 
• Able to handle ambiguity and favorably navigate through stressful situations and pressing deadlines 
• Excellent written and oral communication skills   
• Comfortable working in a fast-paced environment   
• Strong results orientation and project management skills   

• Ability and interest in collecting and analyzing data to drive action   
• Excellent problem solving and analytical capability 

Minimum qualifications: 

• Bachelor’s Degree or equivalent experience   
• 7+ years of experience in Product Marketing, 
• Proven ability to lead projects and cross functional teams; experience managing multiple projects. 
• Proficient with Programs and Applications like <