Global Product Marketing Manager - Livestreaming

About The team:

TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for a Global Product Marketing Manager with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our livestreaming product to billions of users and creators around the world. At TikTok, we believe that live content creates new ways for viewers and creators to showcase their creativity, connect with each other and further strengthen the diverse TikTok community.



This requires strong partnerships with global product teams, regional marketing teams and cross-functional teams to accelerate adoption and increase understanding and comprehension of the livestream product vertical across audiences and countries around the world. Based out of California, the product marketing manager will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned local campaigns that also reflect local nuances.



What You'll Do

- Develop our global product marketing strategies, narratives and campaigns, as well as build go-to-market strategies & measurement plans that support key adoption & awareness goals of TikTok's livestreaming product strategy

- Partner with regional marketing teams to enable localized creative development, user targeting and channel strategies

- Collaborate with global product teams to align on key product priorities and milestones, that are delivered through globally consistent execution plans

- Partner closely with product, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.

- Understand and evangelize for the needs of users on TikTok, actively identifying gaps and opportunities to better serve our audiences around the world.