Consumer Ecosystem Strategy Director

The Consumer Ecosystem Strategy Director will contribute to the major transformation of Pfizer’s global consumer digital presence—unifying unbranded content on a single platform, elevating user experience standards, and driving consistency and efficiency across all consumer-facing assets.   

The Consumer Ecosystem Strategy Director will be responsible for mapping journeys across assets in our consumer ecosystem, helping to ensure consistency and advancing Pfizer’s business priorities.  A successful candidate will have a passion for understanding the evolving digital expectations of our consumer audiences and key technology trends and advancements, and they will be responsible for bringing these insights into our digital ecosystem.   

This director will have specific responsibilities to take key business priorities and determine how they come to life in our different ecosystem assets. They will be tasked with identifying opportunities to streamline and bring consistency to consumer experiences, as well as ensuring journey continuity to other assets in the ecosystem.  The incumbent will have the ability to think big picture strategy but also drive hands on execution.  

This role is pivotal in shaping Pfizer’s next-generation consumer ecosystem, one that unites brand purpose, human-centered design, and technological innovation to deliver meaningful health impact for millions of consumers worldwide. 

Role & Responsibilities:

• Support the global strategy and transformation of Pfizer’s consumer digital ecosystem, reimagining Pfizer’s online presence to deliver personalized, connected, and high-impact experiences across channels. 

• Establish clear value propositions, north stars and KPIs for each digital asset in the ecosystem to ensure a consistent and unified experience across Pfizer’s portfolio of brands. 

• Map key customer journeys across each ecosystem asset aligned with value propositions/north stars. 

• Champion human-centered design methodologies to uncover consumer pain points and identify digital experiences to reduce frictions and achieve our business outcomes. 

• Support execution of 2026 Big Bets – identifying how they come to life across the digital ecosystem. 

• Stay at the forefront of digital innovation, monitoring emerging technologies, competitive dynamics, and healthcare trends to ensure Pfizer leads in digital health engagement. 

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.   

Qualifications: 

• Experience (8+ years) in strategy, innovation, and/or customer expe