Senior Vice President, Product Management – Platform Digital

Job Description

SVP, Product Management – Platform Digital.   As the Senior Vice President, Product Management –Platform Digital you will be responsible for the continued growth of the Epsilon’s Platform business in Digital Media.  This is a newly created position within the organization reporting to the Chief Product Officer that will focus on managing all aspects of Epsilon’s Platform business for digital media.  The leader selected for this role will need to understand programmatic advertising from both the buy and sell side. The ideal candidate should have experience in developing a strong portfolio of Advertising Technology, Media and Data products that they have developed and taken to market.  The individual will need to have a full grasp of the digital advertising space, its evolution over the last 5 years and demonstrate a strategic vision for the future of Advertising Technology and Media ecosystem. 

This role will play a key part in building the future of Epsilon’s PeopleCloud; developing products that allow us to scale our clients spend across marketing channels of Epsilon’s owned and operated channels. This role will also play a key part in extending and expanding Epsilon’s Platform capabilities across the digital media ecosystem.  To achieve success in this role, you will need to be able to translate the needs of our clients to a broad cross functional set of internal partners, prioritizing what will enable growth for Epsilon.  As part of this role, you will be asked to set product strategy, manage a team for high performance, evangelize Epsilon’s products, while remaining mindful of the competition to drive the successful delivery and adoption of existing and new products. The development of metrics and utilization of KPIs to measure success and improvement will be critical.

This is highly strategic operational role that requires a resourceful individual with organizational experience and savvy, strong interpersonal skills, self-motivation and excellent communication skills.  You will have a proven track record managing a $500M media business and a solid background in AdTech and ideally MarTech industries.

Responsibilities Of the Role
 

• Responsible to develop a vision and set the strategic direction of Epsilon’s Platform Digital products to ensure they align with client needs, business growth, and overall technology strategy. Our Platform Digital products encompass our SSP, our private marketplace products and our Advanced TV Products. 
• Own and drive the whole product lifecycle from design, launch and developing cross functional partnerships working in partnership across Product to set priorities.
• Define product requirements and roadmaps including things as feasibility, effort, financial impact (revenue / cost savings) and strategic value.
• Ensure the Marketing team is aligned with Product strategy on market positioning, product ideation/realization, hiring/training programs, and product management work products.
• Lead development of external partnerships in the Digital Ecosystem to accelerate our business goals. 
• Critical partner to other Product & Marketing stakeholders across the business, communicating plans, elevating questions, and paving our path forward; leveraging your knowledge of the market to influence the business and connect the dots for key stakeholders to drive increased alignment.
• Build, mentor and manage a product team nurturing a customer-driven product culture.
• Research and offer recommendations to keep the Product organization on a path of continuous improvement.
• Distill and cascade core tenets of our Product strategy and vision for leadership and other internal and external stakeholders.

Minimum Qualifications
 

• Deep industry knowledge of Ad Tech media space in programmatic and direct digital business.  .
• A minimum of 10 years proven managerial or supervisory experience on $1B+ media business
• Strong collaboration skills and commitment to interdisciplinary thinking – ability to work across teams focused on strategy, technology, and data in service to new product solutions.
• Must be able to lead product transformation visioning and roadmap, while at the same time being comfortable in rolling up sleeves and lead the day-to-day activities.
• Successful managing and delivering a wide variety product solution to internal and external stakeholders.
• Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently.
• Proven experience influencing a business or marketing strategy through the application and/or management of competitive information, market awareness and product positioning.
• Ability to think strategically and ‘big picture’, to formulate appropriate pro