American Girl Assistant Store Manager- Operations and Retail

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team: The American Girl Retail team is integral in providing lifetime memories to American Girl fans and their families. Our experiential retail stores provide shopping destinations like no other. This requires Innovation, Collaboration, and Execution from all who are a part of this division. Our in-store experiences range depending on location from Girl and Doll Salons, Full-Service Restaurants, Personal Shopping, Ear Piercing (Girl and Doll), hosting Parties/Celebrations to name a few. Expect a dynamic and fast-paced role where you get to make decisions that impact the team as well as our customers.

Job Description

The Opportunity: The Assistant Store Manager (Retail & Operations) is located at our AG Flagship Retail Store in New York City and reports directly to the Store Director. This position is responsible for leading the complete operations accountable for total store performance across retail and operations.  This position supports revenue from retail, cafe, salon, and personal shopping in addition to the operational and maintenance responsibilities. Beyond the NYC Store, this role has cross store/ cross-functional initiatives. Partners closely with Store Director in annual budget process, drives P&L analyzation to identify cost savings, and leads payroll strategy by division. In addition, will analyze retail revenue driving data and work with team for development of selling strategy to increase revenue.  This role often collaborates with regional and corporate partners leading high level strategic initiatives and special projects.  This role also plays a key role in planning and executing a high volume of VIP visits, executive engagements and new/revamped brand-defining experiences.  Will drive team development through structured coaching, succession planning, and talent strategy.

What Your Impact Will Be: 

Direct Total Store Operations

• This role directly leads the retail division to execute strategies that drive selling behaviors, guest engagement, premium guest experience and in-store conversion.
• This role will create and implement revenue driving initiatives, ensure team readiness around selling standards,  new product launches, and drive accountability for sales performance and KPI achievement.
• This role also manages and delivers complex, high visibility VIP events, executive store tours, and cross functional business strategies, while navigating larger scale of operations and staffing. With accountability for stores generating upwards of $25 million in AOP, this role leads strategic retail initiatives and ensures operational alignment.
• Drives agility in cross functional leadership and ability to translate corporate goals into localized execution to maximize both revenue and operational excellence.
• In partnership with the Store Director, this role creates and executes all special projects for NYC and leads special projects for the retail division as applicable when NYC initiatives can scale to other stores (processes, procedures, training, etc.)
• Oversee store operations ensuring inventory levels support business needs, store is efficiently staffed, labor planning supports budget, revenue goals, overall level of organization, and efficiency is always maintained.
• Drive consumer engagement and experiences to drive demand, conversion, and sales.
• Support and direct retail selling team to drive revenue, create selling opportunities and upholding service levels.
• Supervise retail and operations scheduling to maximize service and payroll productivity.
• Communicate issues to Corporate Partners.
• Direct, partner, and guide all launches, and event set up.
• Deliver Annual Revenue Plans.  Creating strategy to control retail expense budgets and maximize payroll dollars.
• Enhance development of reporting systems.
• Plan and execute strategies to enhance business growth and improve inventory levels based on peak/ non-peak seasons.
• Exercise positive judgement when making decisions.  Partnering with direction for critical decisions.
• Responsible for all aspects of the building maintenance and housekeeping. Oversight of the third-party vendors to ensure work is complet