Director, Ecommerce & Marketing Operations

Overview

Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.

Position Summary

We are on a journey of global growth at an important time in the cybersecurity profession and are seeking a Director, Ecommerce and Marketing Operations to lead the evolution of this function at ISC2.org.  

 

Reporting to the Senior Director, Marketing, we are looking for an innovative and results-driven leader who thrives in a dynamic and fluid environment, who can drive both customer-centric business results and new ways of working.   

  

You will own and drive the ISC2 ecommerce site experience, including strategy and planning, content planning needs, site product display, A/B testing, commerce features and functionality innovation 

Additionally, you will manage the ISC2 martech stack: enhance the marketing operations function through marketing insights, and effective digital marketing strategies. 

  

You will have P&L responsibility and will be responsible for driving strategy planning and execution to deliver daily, weekly, quarterly, and annual targets. You will also be able to define and adjust plans to deliver on financial targets, drive cross-functional execution and provide direction on adjustments to manage to overall revenue goals. 

Responsibilities

• Lead the short and long-term vision for the ISC2.org storefront, to develop and execute key site and customer strategies.  

• Be accountable for ISC2.org business performance and KPIs. On a weekly and monthly basis report on the site and customer KPIs, including but not limited to sessions, revenue, conv, RPV, repeat purchase rate, cross-sell rate, as well as new customer percentages.  

• Partner with UX counterparts to ensure the site is designed and merchandised to deliver a seamless customer experience.  

• Build and own the digital site roadmap and testing roadmap.   

• Accountable for the marketing operations function: ensuring we are leveraging Salesforce Marketing Cloud to the best of its ability, driving an efficient function and moving them from a transactional to strategic offering to stakeholders.  

• Ensuring Salesforce marketing cloud is incorporated into overall ecomm strategies to ensure maximum effectiveness.  

• Drive innovative features, functionality, and content needs that support the digital selling experience. Partner with tech and creative teams to ensure timely and smooth execution of digital site roadmap.  

• Manage A/B testing initiatives on site and report out consistently to cross-functional peers on all tests to ensure learnings are incorporated into future marketing and creative strategy & planning.  

• Implement strategies to enhance direct-to-consumer sales, customer retention, and brand loyalty.  

• Analyze and optimize the customer journey, from website navigation to checkout, to maximize conversion rates.  

• Build effective cross-functional internal partnerships across marketing, creative, product/technology, finance, and operations teams.  

• Work closely with the Snr Director, Marketing to share insights, recommendations and collaboration across online and offline campaigns.  

• Manage relationships with key e-commerce partners, including Amazon and third-party agency partners, to optimize performance and drive growth.  

• Be accountable for ISC2.org long-term vision of digital experience, thinking outside the status quo to recommend new site experiences based on long-term vision at ISC2.