Web Experience Manager / Front-End Developer

A1 Garage Door Service, a private equity-backed and rapidly growing leader in the home services industry, is seeking a Manager of Web Experience / Front-End Developer to lead the optimization of our digital user journey and drive online lead generation across our brand portfolio (A1 Garage, Authentic Garage, Don’s Garage, and Garage Door Doctor).

This pivotal role combines technical expertise, creative problem-solving, and a conversion-driven mindset to enhance website experiences, optimize landing pages, and collaborate across SEO/SEM initiatives. The ideal candidate will be highly proficient in WordPress development, experienced in conversion rate optimization (preferably using VWO - Visual Website Optimizer), and passionate about improving customer acquisition through best-in-class digital experiences.

Roles and Responsibilities

1. Web Experience Management

• Lead the design, development, and optimization of landing pages and digital experiences to maximize lead generation and conversion rates.

• Manage and enhance the front-end user experience across all web properties, ensuring mobile responsiveness, performance, and accessibility standards are met.

• Own the daily management and upkeep of WordPress-based websites, including updates, plugin management, and technical troubleshooting.

2. Conversion Rate Optimization (CRO)

• Execute A/B testing and multivariate testing strategies using platforms like VWO to continuously improve website and landing page performance.

• Develop, implement, and monitor strategies to boost online lead conversion rates, reduce bounce rates, and enhance the overall customer journey.

3. SEO and SEM Collaboration

• Collaborate closely with SEO/SEM teams to ensure websites are properly optimized for search engines (meta tags, headers, structured data, indexing best practices).

• Support initiatives to improve organic visibility, keyword rankings, and paid search landing page relevance.

4. Analytics and Performance Tracking

• Utilize tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to monitor website performance, track user behavior, and evaluate conversion metrics.

• Provide regular performance reports and actionable insights based on analysis of digital behavior and campaign effectiveness.

5. Content Creation and Coordination

• Partner with the content team to ensure that new website content, blog articles, promotions, and calls-to-action are compelling, persuasive, and conversion-focused.

• Assist in creating a unified, customer-centric voice across all digital platforms.

6. Project and Cross-Functional Collaboration

• Work with marketing, sales, call center, and operations teams to ensure that website initiatives align with overall business goals and seasonal promotions.

• Manage timelines and deliverables for multiple concurrent web projects, ensuring deadlines are met.

7. Customer Journey and UX Focus

• Map the customer journey and identify points of friction or opportunity to improve.

• Develop strategies to streamline navigation, improve form fills, and ensure seamless paths to conversion.

Required Skills and Abilities

• Proficiency in WordPress website management, customization, and optimization (strong front-end development skills preferred).

• Expertise in Conversion Rate Optimization (CRO), including hands-on experience with A/B testing platforms like VWO.

• Deep understanding of SEO/SEM best practices and collaboration across marketing campaigns.

• Strong knowledge of Google Analytics, Google Search Console, Ahrefs, SEMrush, and other analytics and reporting tools.

• Creative thinker with the ability to develop innovative solutions to increase website engagement and conversion.

• Exceptional communication skills, with the ability to clearly explain technical and creative concepts to non-technical stakeholders.

• Highly customer-centric approach, with a strong understanding of consumer behavior in the home services or lead generation space.

• Outstanding project man