What You'll Do:

Criteo’s Retail Media business powers a highly efficient and measurable commerce media ecosystem for many of the world’s leading retailers and brands. In the Americas, Retail Media spans both retailer supply and brand demand across the U.S. and Canada and operates in close partnership with globally centralized Product, R&D, GTM, Agency, Operations, Finance and Strategy teams.

We are hiring a VP, Business Development, Retail Media Americas to lead our next phase of retailer growth. This is a highly sales-focused leadership role for a builder: someone who brings rigor to lead generation, value creation, executive engagement, and pipeline management, and who can translate market opportunity into closed retailer partnerships.

This leader will own and scale the Americas new-business motion for retailer acquisition while also helping raise the commercial performance of the broader retailer-facing team. Success in this role requires a dynamic leader who can coach teams toward stronger value creation, strategic upsell, and measurable growth outcomes.

What you will do

• Build and lead the Retail Media Americas business development strategy focused on creating qualified pipeline and winning new retailer partnerships across priority segments in the U.S. and Canada.
• Establish a rigorous operating model for prospecting, account prioritization, outreach, pipeline inspection, deal progression, and forecast discipline.
• Identify, size, and pursue high-value growth opportunities across retailers, commerce platforms, mediation opportunities, and adjacent partnership models.
• Lead executive-level client and prospect engagement, including discovery, value articulation, business-case development, negotiation strategy, and complex deal orchestration.
• Develop compelling commercial narratives that translate Criteo’s Retail Media capabilities into clear retailer value, including revenue growth, media monetization, platform leverage, and long-term strategic advantage.
• Partner closely with Product, GTM, and Operations to shape winning proposals and ensure regional market needs are represented in roadmap and go-to-market decisions.
• In partnership with Finance, create repeatable mechanisms for tracking funnel health, conversion, stage velocity, win/loss insights, and source-level pipeline effectiveness.
• Improve the commercial effectiveness of the existing retailer-facing leadership and manager population by coaching more proactive selling behaviors, stronger value creation, and disciplined upsell motions.
• Help shift team behavior from reactive account management toward growth leadership, including opportunity identification, executive relationship mapping, commercial planning, and expansion strategy.
• Represent Criteo externally with senior retailers, partners, and industry stakeholders, and serve as a visible leader in the Retail Media market.

What success looks like

• Stronger top-of-funnel generation and materially healthier retailer pipeline coverage.
• Higher quality executive conversations with prospects grounded in strategic value creation rather than feature-led selling.
• Improved conversion from target account to active opportunity to closed partnership.
• Forecast accuracy, pipeline hygiene, and prioritization of high-value pursuits.
• Measurable uplift in how retail managers and related leaders identify growth opportunities, create commercial value, and drive upsell.
• New retailer wins that expand Criteo’s Retail Media footprint and create durable long-term revenue opportunities in the Americas.

Who You Are:

• Proven senior commercial leader with deep success in new business development or enterprise sales within Retail Media, AdTech, Martech, commerce media, or closely adjacent sectors.
• Strong track record of building pipeline from the ground up and converting complex, consultative sales cycles into long-term commercial relationships.
• Experienced in selling to or partnering with senior retailer stakeholders, with the credibility to engage at the executive level and navigate multi-stakeholder decision environments.
• Highly rigorous operator with clear discipline around prospecting, funnel management, inspection cadence, forecasting, and performance management.
• Able to create commercial value from ambiguity by diagnosing client needs, shaping strategic narratives, and building business cases tied to measurable outcomes.
• Strong people leader who can coach managers and commercial teams to move beyond servicing and toward growth, influence, and expansion.
• Comfortable operating in a matrixed environment with centralized global functions and translating cross-functional complexity into m