Global Customer Marketing Specialist, Adoption (f/m/x)

<h3>Company Description</h3><p>Docplanner is a leading healthcare company dedicated to providing exceptional products/services and building lasting relationships with our valued customers. We are seeking a highly motivated and results-driven Customer Marketing Specialist to join our dynamic marketing team. This individual will play a critical role in engaging our customer database, nurturing customer relationships, and ensuring a seamless onboarding and development process. The successful candidate will leverage their project management expertise and customer journey experience to nurture loyalty and increase the database for the upselling and cross-selling initiatives while delivering an exceptional customer experience.</p><h3>Job Description</h3><p>Responsibilities:</p><ul><li>Customer Engagement: Develop and execute strategies to maintain communication with our customer database through email marketing, social media, and personalized content.</li><li>Nurturing Customers: Implement effective campaigns with targeted content to address customer needs and increase loyalty and satisfaction.</li><li>Customer Onboarding: Ensure a smooth onboarding experience for new customers by providing personalized guidance and gathering feedback for improvements. </li><li>Customer Journey Mapping and Management: Utilize expertise in journey mapping to identify areas for improvement and enhance customer satisfaction and retention. Cooperate with local teams on the customer journey for different customer segments. Develop a decision-making strategy for adding new elements to the journey and removing outdated ones.</li><li>Customer Journey Strategy: Build a customer journey strategy that allows customers to progress through various stages of engagement, ultimately preparing them for upselling and cross-selling opportunities.</li><li>Data Analysis and Reporting: Monitor and analyze customer engagement metrics, conversion rates, and campaign performance to inform data-driven decisions.</li><li>Project Management: Plan, coordinate, and manage multiple customer marketing projects, collaborating with cross-functional teams.</li><li>Collaborate with customer success and product marketing team to align and orchestrate omnichannel communication for maximizing value, reducing churn, and fostering loyalty.</li><li>Unifying engagement and nurturing flows between countries while defining and executing a strategy to determine which elements should be standardized globally and which ones need to be localized based on market-specific requirements.</li></ul><h3>Qualifications</h3><p>Requirements:</p><ul><li>Bachelor's degree in Marketing, Business Administration, or a related field.</li><li>Proven experience (5+ years) in customer marketing, customer engagement, or a similar role, preferably in the dynamic SaaS industry .</li><li>Demonstrated experience in building and maintaining customer journey maps to optimize the customer experience; experience in centralizing customer journey processes </li><li>A hands-on, self-starter approach, coupled with an unwavering can-do attitude.</li><li>Strong project management skills with the ability to handle multiple projects and prioritize tasks effectively.</li><li>Excellent communication and interpersonal skills to collaborate with internal teams and external partners.</li><li>Data-driven mindset with experience in analyzing marketing performance metrics and implementing improvements based on insights.</li><li>Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).</li><li>Creative thinker with the ability to craft compelling content and messaging tailored to various customer segments.</li><li>Fluent in English, with desired business proficiency in one or more of the following languages: Spanish, Portuguese (Brazilian), Italian, Polish, or German</li></ul><h3>Additional Information</h3><p>Benefits:</p><ul><li> Competitive salary adequate to your experience and skills</li><li> Off days package</li><li> Share options plan after 6 months working with us</li><li> Free language classes</li><li> Flexible working hours (plot twist: this is true)</li></ul><p> </p><p>If you are a highly motivated and results-oriented individual with a passion for marketing, we encourage you to apply for this exciting opportunity.</p>