Senior Marketing Manager - Autonomous Driving

As ADMT, we develop and realize fully autonomous mobility and transportation services. Our mission is to make mobility-and transportation-as-a-service safe, accessible and most attractive for society. For that, we cover the entire ground from strategy and business development, software development and end-2-end integration, fleet operations to next-generation self-driving systems. Being the driver in Volkswagen Group initiative for mobility solutions, we’re an integral part of Volkswagen Group's future success.

Brief Role Description

As ADMT, we develop and realize fully autonomous mobility and transportation services. Our mission is to make mobility-and transportation-as-a-service safe, accessible, and most attractive for society. For that, we cover the entire ground from strategy and business development, software development and end-2-end integration, fleet operations to next-generation self-driving systems. Being the driver in Volkswagen Group initiative for mobility solutions, we’re an integral part of Volkswagen Group's future success.

  

ADMT represents the Volkswagen Group as its driver for building self-driving technology. With experienced leaders in the field and collaborative partnerships with some of the world’s largest automakers, we’re building self-driving technology that is engineered to scale globally and transform mobility for millions. Talented individuals join our team because they share our purpose to make it safe, easy, and enjoyable for everyone to get around. We aspire to impact key industries that move people and goods, from ride hailing to deliveries.

 

Are you ready to join us?

Marketing Manager

Role Summary:

At Volkswagen ADMT, we’re creating safe, autonomous and sustainable mobility solutions – tailored to the needs of cities and their people.  As part of our Marketing team, you will support various marketing activities by helping to craft stories, engage with communities, and showcase how autonomous mobility solutions are shaping tomorrow’s mobility life.  You will learn from experienced colleagues and contribute to other marketing projects on an as needed basis.

 

We are seeking a strategic and execution-driven Marketing Manager based in the U.S. to lead and coordinate our overall marketing efforts in North America, ensure our communications are coherent, creatively outstanding, and aligned with both our brand and our partners’ expectations (e.g., Uber).  You will manage our brand assets and co-branded initiatives, working closely with internal teams and external partners.

Role Responsibilities

Brand & Marketing Strategy – 70%

Strategic Planning

• Develop and execute localized marketing brand strategies for the U.S. market, including new market launches and brand-building efforts
• Ensure brand consistency with global positioning while adapting to regional market and regulatory dynamics
• Provide market insights, competitive intelligence, and customer feedback into the global brand strategy

 

Brand Governance

• Act as brand guardian for all U.S. touchpoints i.e. sales, product, operations, public/gov’t affairs, comms, digital, fleet branding, events, and partner activations
• Manage creative assets and marketing deliverables, both in-house and partner developed
• Develop and implement governance process to facilitate and steer stakeholder management across various initiatives

 

Campaign Development

• Drive integrated brand marketing campaigns across paid, owned, and earned channels to raise awareness, credibility, and trust in autonomous mobility
• Collaborate with HQ and agencies to maintain high brand marketing and creative standards
• Monitor performance metrics and optimize campaigns for impact and efficiency
• Ensure brand consistency across all touchpoints, including co-branded campaigns with strategic partners, aligning messaging & campaign timing
• Represent the company at industry conferences, city showcases, and mobility events
• Develop content highlighting our technology leadership, sustainability commitments, and mobility vision

 

Product, Sales Gen, and Partner Marketing – 30%

• Partner with US Sales, Business Development, and deployment teams to design and deliver GTM product marketing strategies
• Develop sales enablement materials, customer case studies, and localized product messaging to support B2B/B2G engagements (cities, regulators, fleet operators, and mobility platforms)
• Track and report on campaign ROI, sales pipeline contribution, and brand KPIs