Family Office Principal - LATAM

The Family Office Group (“the Group”) is a global strategic segment anchored within Citi Private Bank (“CPB”). The Group works in close partnership with regional coverage and product partners, coordinating CPB’s engagement across the Family Office Wealth continuum. The client base ranges from the growing number of sophisticated private clients with an institutional profile and wallet (“Institutional Wealth”) to middle market family office clients with more traditional wealth and asset management needs (“Core Family Office”).

The Group’s primary role is to support new client acquisitions, deepening wallet share and franchise cross-sell for the Family Office segment across Citi Private Bank.

KEY CONTRIBUTIONS AND TASKS:

Overall:

The Family Office Principal for Latin America, in partnership with key stakeholders, will drive our market share across these segments through new client acquisition, deepening wallet share and cross-sell into key franchise partnerships.

S/he will be available domestically and globally to meet with clients and prospects to support banker and regional engagement and will represent the segment for CPB as an external marketing ambassador.

Internally, the role will be a key conduit for franchise relationships across the segment, building lasting and trusted relationships with key partners across Citi, with the end goal of surfacing new commercial opportunities and improving client outcomes.

Institutional Wealth Sales:

In partnership with coverage and product stakeholders, the team is responsible for driving sales into the Institutional Wealth segment.

Key Institutional Wealth sales focus includes:

• Supporting existing coverage teams in the sale of core Wealth products where suitable and appropriate.
• Coordinate the sales of Direct Private Investing (“DPI”) to the segment. Deal origination is delivered by the existing DPI product teams.
• In partnership with CGW Capital Markets, coordinate CPB sales efforts around suitable Institutional Capital Markets products, including Strategic Equity Solutions, Commercial Real Estate financing and the Markets Direct Access (“MDA”) product program, among others.
• Coordinate CPB efforts with Banking Capital Markets and Advisory (“BCMA”), including the origination of client introductions where suitable.
• Coordinate access to targeted, episodic BCMA transactions suitable for a subset of Institutional Wealth clients.
• Coordination of the Institutional Wealth sales effort across the Private Bank will require close coordination with relevant product teams, including building an increasingly integrated sales approach with the existing Solutions Sales and Capital Markets teams.

Franchise Partnerships:

The Family Office Principal for Latin America will lead business development efforts with key franchise partners across Citi, including BCMA, Markets, Securities Services, Trade & Transaction Services and the Commercial Bank.

S/he will build upon well-established policies, procedures and partnerships to increase the two-way flow of client leads.

Within some specific areas, there will be the scope to drive co-coverage of key franchise names where suitable.

Family Office Advisory:

Build upon our market-leading footprint in the global family office segment and our value proposition of advice-led engagement, curated learning experiences and access to a global peer network that aim to deliver value to our CPB sales coverage teams as they look to grow and expand the reach of our client community.

Coordinate with the full suite of senior product partners across CPB’s global advisory services, including the Lab, Wealth Planning, Philanthropic and Art Advisory, to support clients’ needs on creation, operation and benchmarking of family offices, portfolio construction, optimization and risk mitigation strategies, governance, next-generation preparation, succession as well as trust and estate and cross-border matters.

Own content and events for the segments, consisting of a range of white papers and industry surveys, smaller regional programs as well major global events, such as the Family Office Leadership Program, to more effectively monetize/drive NCA.

Risk Management:

Show leadership in first line of defense risk management for the segment and coordinate closely with the second line to protect the franchise and improve client outcomes.

Metrics for Success:

The key metrics for success will include new client acquisition, deepening wallet share and franchise cross-sell. The Global Head and Americas Head will be accountable for progress through regular business reviews with the Private Banking CEO and leadership team.