Analyst 4, Data Analytics & Business Intelligence-Marketing (Northeast Division Footprint)

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for working cross-functionally to collect data and develop analytic insights utilizing a variety of data sources. Imports, cleans, transforms, or manipulates data with the purpose of understanding or making conclusions from the data for decision making purposes. Prepares data for marketing campaign execution. Designs new methods and best practices for analysis and presentation of comparative data across marketing channels. Translates data to action through verbal and written analytic storytelling. Integrates knowledge of business and functional priorities. May be responsible for leading a team but does not directly manage people.

Job Description

Core Responsibilities

• Build and implement actionable test design.
• Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct.
• Crafts new methods and best practices for analysis and presentation of comparative data.
• Lead the development of a measurement framework for Media performance analytics.
• Responsible for Campaign list execution of direct response tactics through Adobe Campaign.
• Works multi-functionally with HQ, Regions, Enterprise Business Intelligence, Marketing Strategy and Media teams.
• Support adhoc analytical project requests and marketing business performance reporting.
• Leads discussions with business leaders and customers to understand and influence data and analysis needs and develop technical requirements.
• Analyzes large, sophisticated data to identify actionable business insights using self-service analytics and reporting tools.
• Queries disparate data platforms such as Teradata, SQL Server, and AWS.
• Combines data as needed from disparate data sources to complete analysis.
• Identifies key business drivers and insights by conducting exploratory data analysis and hypothesis testing.
• Analyzes the results of campaigns, offers or initiatives to measure their effectiveness and finds opportunities for improvement.
• Communicates findings clearly and concisely through presentations and effective data visualizations to Company executives and decision makers.
• Promotes and evangelizes a culture of excellence, data driven discussions, healthy skepticism, intellectual curiosity, knowledge sharing, and collaboration.
• Knows the latest emerging trends in analytics, statistics, and machine learning and applies them to business challenges.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Preferred Qualifications:

• Bachelor's degree or equivalent experience
• Proven background in Direct Response and Media Marketing channel performance, analytics and Key Performance Indicators.
• Comparable analytic experience within a marketing environment, preferably in direct response
• Proven leadership experience in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels).
• Adept at delivering infographics or distilling sophisticated data into graphical presentations.
• Expertise with several leading data and analytics tools, such as Excel, Tableau, SQL Server, Adobe Campaign, Adobe Analytics.
• Proficient in SQL to query large data platforms.
• Strong Analytic and critical thinking skills
• Strong verbal and written communication skills

Employees at all levels are encouraged to:

• Understand our Operating Principles; make them the guidelines for how you do your job
• Always improving the customer experience - think and act in ways that put our customers first, give them flawless digital options at every touchpoint, and make them promoters of our products and services
• Know your stuff - be hardworking learners, users, and advocates of our groundbreaking technology, products, and services, especially our digital tools and