Marketing Manager, Scientific American

Job Title: Marketing Manager

Location: New York (Hybrid Working Model)

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

About the Brand

Scientific American, the oldest continuously published magazine in the U.S., reaches millions of people each month through its print magazine, app, social media and on ScientificAmerican.com. We publish expert-written opinions and feature stories; news and feature articles by leading journalists; and award-winning graphics, art and multimedia. Visit scientificamerican.com and follow @ScientificAmerican / @Sciam

About the Role 

Scientific American is searching for a dynamic Marketing Manager to help support our subscription revenue goals. You will be managing and optimizing paid media campaigns across social and search with an aim at driving conversions and creating greater brand awareness. You’ll have a combination of skills from planning and executing marketing campaigns and an ability to coordinate resources from a variety of supporting teams, including technology, product, editorial and more. You have exemplary attention to detail and are very comfortable working with data, AB testing campaigns, and you continuously strive for better results.

This role is located in our New York City office on a hybrid working model. This role reports to the Director of Marketing.  

Responsibilities: 

• Manage and optimize paid media campaigns across search, social, video, and display 

• Allocate paid media budget to increase subscriptions and the exposure of our content, newsletters, podcast, and brand 

• Create email marketing campaigns for one-off sales and automated journeys 

• Forge paid and organic partnerships with other publishers, podcasts, and newsletters 

• Brainstorm ideas for copy, creative, and offers with a focus on conversion rate 

• Partner with editorial to infuse newsroom content and voice into promotions 

• Conduct quality assurance (QA) of all campaign collateral to ensure accuracy 

Experience, Skills & Qualifications: 

• Bachelor’s degree plus 3-5 years of marketing experience

• Proven experience in paid media management, with a strong understanding of search, social, and video advertising

• Extensive project management experience 

• Knowledge of advertising platforms 

• Knowledge of the publishing industry 

• Experience working with subscription business models

Springer Nature US provides a comprehensive and competitive benefits package which includes the benefit offerings listed below:

• Medical, Dental and Vision

• 401(k) with company match and contribution

• Hybrid office working policy, Summer Hours, and paid time off

• Flexible Spending and Commuter programs

• Multiple Life insurance options

• Disability coverage

• Tuition Assistance

• Voluntary benefits: Identity Theft Protection, Pet Insuranc