AVP, Product Manager, Website

Job Description:

Role Summary/Purpose:

Product Manager for B2B and B2C customer facing websites to deliver great customer experience that is consistent with Synchrony brand and is cohesive with other web assets in the market. This role will manage the UX framework will also manage and develop site content, along with each business vertical, that supports the decision-making process and builds valued relationships with our customers and partners. The role will manage the work of any agency involved along with dedicated Product Owner and  IT agile teams and will be responsible for delivery of projects to stakeholders.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Own the overall customer experience of synchronybusiness.com (B2B) and other websites

• Be integral part of overall Website projects for the organization

• Execute Critical projects for design overhaul of synchrony.com (B2C) and synchronybusiness.com (B2B) websites

• Plan and execute marketing campaigns for the channel working with Marketing stakeholders

• Conduct A/B and multi-variate tests and optimize

• Lead execution of an omni-channel content strategy that drives engagement and conversion through email, social and online

  • Work with client marketing managers to generate direct to consumer offers from retailers

  • Project manage internal creative development (e.g., seasonal banners, landing pages, ad bricks)

  • Develop expertise in real-time personalization strategies 

  • Work with Site Catalyst and analytics team to set and report on KPIs 

  • Educate colleagues on best practices, what's working and what's not

  • Contribute to social marketing/content amplification planning and execution for our division, in partnership with the corporate social team

  • Partner with others on team and across the business to develop and support omni-channel messaging

• Develop and optimize site content 

  • Work with internal and external agencies

  • Partner with corporate communications, marketing, social and others to identify content, add it to sites and optimize engagement

  • Ensure proper tagging at the page and site levels

  • Manage and optimize SEO strategy

• Communicate market, competitor and user insights to inform our customer experience strategies and product planning

• Effectively manage projects and lead vendor/agency relationships as needed 

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 7 years of digital marketing experience

• 5+ years of digital marketing experience that includes experience developing and executing personalization, content strategies and SEO tactics 

Desired Characteristics:

• Past success with customer segmentation and targeted content and campaigns

• Outstanding communications, relationship building, influencing and collaboration skills.

• Demonstrated project management skills.

• Creative, self-motivated problem solver with a demonstrated ability to evaluate situations using multiple sources of information.

• Bachelor/Masters in Marketing, Journalism or related education

• Exceptionally creative with PowerPoint

• Strong understanding of marketing processes and creative development

• Positive, high-energy attitude with a passion for digital marketing and content. 

• You are in-the-know of all things digital and can speak well to the latest trends in web experience, content, mobile, ecommerce, payments, etc.

• Enjoy a balance of strategic work with hands-on-implementation

• Organized, resourceful and results-driven; tenacity to get stuff done.

• High attention to detail and proven ability to manage multiple, competing priorities simultaneously

• Can self-manage and work autonomously with a remote, dispersed team

Grade/Level: 11