Senior Director of Marketing

Job Description Summary

The Senior Director of Marketing will lead and direct all integrated marketing communication initiatives across the Enterprise. The integrated campaigns for university, health and research should focus on growth, awareness and engagement and have measurable results that can be tracked for continual improvement of performance.

The Senior Director of Marketing will meet regularly with leadership across the enterprise to identify marketing/communication strategies that elevate the organization. This role will be highly collaborative with peers that oversee brand, digital web strategies, communications, engagement and outreach and service operations. Strategic planning with fact-based, goal-focused, measurable marketing/business development programs that are consistent with the ONEMUSC strategic vision and produce a positive return on investment (ROI). This is an on-site position.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

40

Work Shift

Job Description

Minimum Qualifications

Education: Bachelor’s degree in marketing, communications, business, or related field.  (Masters preferred)

Experience / Knowledge / Skills:

• 9 years of progressively responsible marketing management experience with bottom-line accountability for business results
• Product/service line marketing, development of integrated marketing/communication plans, and/or recruitment campaign experience required.
• Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.
• Budgeting and control, personnel selection, retention, and management.
• Qualitative and quantitative market research management
• Agency and vendor management and the development, integration, and use of multi-channel advertising, public relations, corporate communications, and digital and sales strategies to achieve market share and brand power.
• Demonstrated ability to develop measurable business development/ marketing plans that show successful results in achieving growth targets.
• Ability to understand the supported business’ operations, product/service, strategic direction, and consumer segmentation and modeling.
• Excellent analytical skills and comprehensions of marketing results, problem-solving, leadership, interpersonal, communication and computer skills
• Demonstrates commitment to the OneMUSC strategic goals.

Principal Accountabilities

• Builds and manages a team of directors, specialists, reps and liaisons to develop and implement strategies and tactics that meet or exceed defined metrics within their respective areas.
• Collaborates with executives, deans, councils, and/or physicians and other identified departments to achieve marketing objectives.  Provides direction, leadership, and motivation ensuring that all parties work together to achieve the bottom-line measured results.
• Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
• Ensures consistency and integration between system sales strategy/ goals and marketing strategies.
• Assesses demographic, socioeconomic, competition, competitor position, and other internal/external forces affecting continued business success and develops and manages short- and long-term marketing objectives to capitalize on identified opportunities. 
• Leads the process of identifying campaign strategies across the enterprise, clinical, academic, and research for MUSC.  Works with upper management to implement an integrated marketing model for these campaigns.
• Develops a comprehensive marketing/communication plan that meets/exceeds goals for the area leaders.
• Ensures that marketing initiatives are tracked and measured to monitor their effectiveness. Report outcomes to senior management in a clear, concise, and actionable fashion.
• Maintains financial accountability over budget, monitoring expenses and taking measures to reduce costs as necessary.
• Adheres to all MUSC policies, procedures, and standards within budgetary specifications including time management, supply management, productivity, and quality of service.
• Recruits, hires, trains, manages, and mentors the necessary staff to support marketing goals and objectives.
• Provides guidan