Sr. Manager, Corporate Communications

About the Team

Reporting directly to the CHRO, you will join the Williams-Sonoma Inc. HR team. You will lead and oversee one junior associate, as well as be a creative and effective individual contributor. Our team is lean but makes a large impact – constantly seeking new and innovative ways to add value to the organization. 

About the Role 

We are seeking a strategic, creative, and detail-oriented Communications Senior Manager to lead internal communications in support of WSI’s business strategy and objectives. This role is responsible for crafting compelling messaging, maintaining brand voice across channels, monitoring and shaping our employer brand and developing communication strategies that connect, engage and inspire WSI’s 22,000+ associates around the globe. 

Responsibilities 

• Communication Strategy & Planning

  • Develop and implement comprehensive communication strategies to support business objectives.

  • Align communications with brand, marketing, employer brand and associate engagement goals.

  • Proactively tell the Company's story and enlist associates as ambassadors of this message.

  • Provide leaders with tools and information that inform, align and motivate their teams.

  • Collaborate with leadership to communicate key initiatives and updates to associates.

• Content Creation & Management

  • Ensure consistency in messaging, tone, and branding across all communication platforms.

  • Develop internal newsletters, announcements, and employee engagement content to be shared in written, digital and video formats

  • Develop a deep understanding of WSI's business and brands to drive the company's vision and key messages from the inside out.

• Intranet & Communication Platforms

  • Manage the organization's intranet site, ensuring content is up to date, engaging, and accessible.

  • Oversee and optimize internal communication tools (e.g., intranet, digital signage, internal bulletins, employee apps, Teams).

  • Partner with IT, HR, and other departments to continuously improve platform functionality and user experience.

• Cultural & Organizational Events

  • Create and implement events, activities and communications throughout the year that highlight the company's key objectives, accomplishments and people.

  • Plan and organize events and communication to celebrate culture, accomplishments and other associate engagement activities. 

  • Collaborate with HR and event teams to ensure events align with organizational values and are effectively communicated.

  • Create promotional and post-event content to highlight engagement and participation.

• Partnerships and leadership

  • Partner closely with Human Resources to effectively communicate associate programs and benefits.

  • Collaborate effectively with leaders and team members across all corporate departments, including Human Resources, Public Relations, Investor Relations, Legal, Loss Prevention, Facilities, etc.

  • Develop internal communications team member and provide oversight, training, coaching and motivation to support their professional development.

  • Exemplary team leader who can lead and work on intradepartmental, as well as cross-functional, communications teams to consistently articulate WSI's values, goals, and culture to the internal audience.

  • Seeks to establish and maintain relationships with associates throughout WSI to obtain input on concerns, needs, and feedback for senior management.

• Measurement & Reporting

  • Track performance of communication efforts using KPIs, platform analytics, and engagement metrics.

  • Deliver regular reports and recommendations for improvement.

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