Marketing Manager, Commercial

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

 

About the Role

 

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

The Marketing Manager, Commercial is responsible for driving brand awareness, demand and pipeline for Fivetran in the commercial business segment. This role will support sales teams in North America through impactful, multi-touch marketing programs and execution. The ideal candidate is a results-driven professional with expertise in B2B lead generation within the small-to-medium business segment.

This is a full-time position based out of our Denver or Oakland Offices (preferred) or remote in the US.

 

Technologies You’ll Use

 

DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker.

 

What You’ll Do

 

• Develop and execute a comprehensive SMB lead generation strategy to drive brand awareness, demand, and pipeline.
• Work closely with teams across Marketing to formulate and execute targeted, multi-channel programs, using a mix of inbound and outbound marketing tactics to generate high-quality leads for Sales.
• Manage program execution for influencer marketing, email marketing, events, sales plays  and more. 
• Work closely with operations and sales development to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates.
• Closely monitor KPIs and metrics to measure program effectiveness and monitor progress to targets. Analyze data to optimize programs and demonstrate ROI to senior management.
• Collaborate closely with Product Marketing to develop relevant messaging, positioning, and segment-specific content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results.

 

Skills We’re Looking For

 

• 5+ years experience in B2B marketing with a focus on the small-to-medium business market
• Proven track record of success in developing and executing lead generation programs for the SMB market. Event management experience is a plus.
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

#LI-REMOTE #LI-MM1

 

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or  benefits, if applicable. 

Pay Range$140,800—$176,000 USD

 

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country an