Senior Professional, Digital Marketing, SNKRS

<p><b><span>Senior Professional, Digital Marketing, SNKRS </span></b></p><p>Global Grade: 35</p><p><b>Become a Part of the NIKE, Inc. Team </b></p><p>Nike is not just a brand. Nike is an attitude. We are consumer-led, sport focused and we make Big, Bigger.
As EMEA Brand Management, our role is to shape the brand with big ideas, distinctive and emotive stories and experiences that lead the future of sport. We direct the overall Brand Marketing end to end strategy with strong integration and distinct roles across Global, Geo and Cities. Our focus is driving brand impact through Youth, Sport and Culture.  We guide the brand into a new future of sport and athletes, through a consumer x field of play focus. </p><p></p><p><b>WHO YOU”LL WORK WITH</b></p><p></p><p>The SNKRS Digital Marketing team is part of part of the wider EMEA Digital Marketing team. You will be an integral part of the EMEA SNKRS team reporting directly into the SNKRS Digital Marketing Director.</p><p>You will be driving cross-functional collaboration involving other functions such as the NRG Offense, Nike Digital, Platform, Consumer Field of Plays and other relevant functions such as Product Merchandising. You will also collaborate with Global, other Geo teams and the SNKRS NYC studio to ensure the delivery of a seamless end to end digital experience. You will also be working closely on analytics to monitor, provide insights and opportunities for optimization of SNKRS content/experiences and fundamentally deliver on our business KPIS <span>(engagement/retention/acquisition</span> targets/achieve demand).</p><p></p><p><b>WHO WE ARE LOOKING FOR</b></p><p></p><p>We seek a talented Digital Marketeer to join the SNKRS Digital Marketing team in EMEA and who is looking to accelerate their career and learning in one of the most dynamic areas of Nike Marketing.</p><p>The ideal candidate will be creative and enjoy making content to help mold the SNKRS culture. You will be a great partner who is curious and likes to collaborate with large teams and isn't afraid to throw out an idea during a strategy session.</p><p>You are a self-starter, result- driven individual with a keen eye for innovations, analytics, reporting and verbal/written communication skills to work across diverse teams and partners.</p><p>You have a sharp understanding of the value of a premium consumer experience for Nike Members.</p><p>You are thoughtful about the consumer, understand and know sneaker- &amp; street culture and are passionate about fashion and style.</p><p></p><p><b>WHAT WILL YOU WORK ON</b></p><p></p><ul><li><p>Manage the daily flow of content in SNKRS, from thread drops and storytelling updates to high-heat launch coordination and feed merchandizing</p></li><li><p>Creating premium digital consumer journeys &amp; experience for Nike Members and driving innovative, industry-leading initiatives and new approaches to connect with consumers via SNKRS</p></li><li><p>Work closely with the NRG offense teams as well as Geo Consumer Field of Play brand teams to develop seasonal plans that integrate SNKRS to drive cultural relevance for Nike by connecting with our most discerning consumers</p></li><li><p>Partner with the SNKRS Global and S23 studio teams to create features and elevated launch plans that connect with the evolutionary roadmap for the SNKRS app and its function, while also amplifying the community-building strategy of the app</p></li><li><p>Maintain agency relationships and drive partner communication related to Brand plan execution when SNKRS is at the center, while also supporting daily content creation needs</p></li><li><p>Partner with the SNKRS merchants, the NRG offense and Consumer Field of Play counterparts to understand seasonal priorities and develop communication plans to support those priorities</p></li></ul><ul><li><p>Engage in the Consumer Code process to drive seasonal planning, closely partnering with the cross functional teams, to drive alignment on seasonal priorities, KPI’s, and hind sighting process.</p></li><li><p>Assist with the management of budgets including monthly tracking and accuracy of POs (purchase orders) created by the team.</p></li></ul><ul><li><p>Create recaps to share plans, best practices and new strategies with internal stakeholders to help educate partners about SNKRS and grow the platform</p></li></ul><p></p><p><b>WHAT YOU BRING</b></p><p>A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements to be considered:</p><p></p><ul><li><p>Solid experience in a digital or brand marketing role, including working within a cross-functional environment</p></li><li><p>Key stakeholders’ management skills will be critical to drive clarity in workstreams. Excellent written and verbal communication skills (including presentations).</p></li><li><p>A great balance of Art (creativity and understanding sneaker and street culture, having cultural awareness) as well as science (excepti