Patient Marketing, Senior Manager

At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise™ uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.

The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical.  Goal is to engage patients through marketing initiatives to drive awareness and interest of the uRDN therapy.  This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory.  This role reports to the Director of Marketing.

• Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels.

• Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in treatment of hypertension.

• Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals.

• Build patient engagement programs including live or digital events and communities

• Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities 

• Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns

• Conduct market research to maintain thorough understanding of patient needs and preferences and leverage insight to inform marketing plan

• Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives

Requirements:

• Bachelor’s degree required; MBA or equivalent advanced degree preferred

• Previous marketing experience required.

• 5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management and digital marketing experience

• Proficient in marketing fundamentals

• Enjoy interaction with patients and believe in patient engagement to further Recor’s mission

• Excellent program management and execution skills 

• Ability to work with cross-functional team collaboratively

• Ability to manage and lead various external stakeholders, including agencies and production vendors

• Self-motivated and proactive with a positive attitude

• Strong interpersonal and problem-solving skills 

• Excellent communication (oral, written, and presentation) and interpersonal skills.

• Expect to travel up to 20% of the time

Salary Range: $136,326 - $168,383 (Annual Base Salary)

The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location and market conditions. The expected base pay range for this role may be modified based on market conditions. 

Equal Employment Opportunity
At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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