Analytics Program Manager (Adobe Target)

To assist in the development and maintenance of Navy Federal’s digital content strategy on web and mobile channels. Knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices. Implement and monitor Navy Federal’s online and digital properties for usability, relevance, and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.

• Author, QA and publish content within Adobe Target to support Marketing & Business initiatives
• Analyze and report testing and optimization results, content initiative results and make recommendations for future redesigns and testing, and campaigns and projects 
• Create, edit, test, optimize and evaluate digital experiences using Adobe Target
• Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation for testing within Adobe Target
• Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action
• Partner in the creation, maintenance, and execution of the digital content calendar
• Develop/recommend changes to improve usability of digital content , functionality, interactivity, and usability of site(s) to management
• Represent Web & Content Strategy team at meetings with business units and other Marketing teams
• Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements
• Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met
• Collaborate with web strategists to finalize Adobe Target test reports and determine lessons learned
• Provide subject matter expertise on Adobe Target capabilities that we can adopt and utilize
• Participate in discussions with Adobe Target consultants to further refine and expand our practice
• Work with internal content authors and designers to ensure content meet digital best practices
• Performs other duties as appropriate

• Bachelor’s Degree in a related field or the equivalent combination of training, education, and experience
• Effective verbal and written communications skills
• Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager)
• Experience with Adobe Target and A/B testing
• Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables
• Experience in using web analytics software (Adobe Analytics)
• Knowledge in interactive usability best practices and concepts
• Knowledge of interactive design and information architecture related to content strategy
• Knowledge of SEO strategy as applied to content
• Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools
• Managing multiple priorities independently and/or in a team environment to achieve goals
• Organizational, planning and time management skills
• Skill influencing and building consensus with business partners
• Skill navigating multiple screens and PC applications and adapting to new technologies

Desired Qualifications 

• Familiarity with using web analytics software (Adobe Analytics, Google Analytics)
• HTML skills, including knowledge of CSS, JavaScript
• Experience in various content management systems (Adobe Experience Manager preferred)
• Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services
• Experience working in a demanding, fast paced, creative environment similar to an advertising agency

Hours: Monday - Friday, 8:00AM - 4:30PM

Location: 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526 | 141 Security Drive, Winchester, VA 22602 | 9999 Willow Creek Road, San Diego, CA 92131 | Remote

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

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