• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.
• Experience managing social media platforms and digital marketing campaigns.
• Proficiency in graphic design software and content creation tools.
• Strong written, verbal, and interpersonal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong organizational and analytical skills.

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.

Position Summary

Essential Duties and Responsibilities

Marketing and Communications

• Support the development and implementation of marketing plans and materials to support outreach, education, and community engagement initiatives.
• Maintain consistent branding and messaging across all marketing materials and communication channels including social media.
• Assist the Director of communications with writing and editing marketing content including newsletters, press releases, website content, brochures, reports, and promotional materials.
• Analyze attendance trends and participant feedback to inform future conference marketing strategies.
• Collaborate with professional organizations to promote continuing education opportunities, conferences, training, and outreach programs.
• Ensure marketing deliverables are met and aligned with conference sponsorship levels.
• Assist with website content management and updates to ensure information remains accurate and current.
• Collaborate with program staff, community partners, healthcare organizations, and educational institutions to expand outreach efforts.
• Support participant recruitment and stakeholder engagement initiatives.
• Work closely with Institute leadership and program staff to align marketing efforts with organizational goals.

Knowledge, Skills, and Abilities

• Excellent writing skills
• Graphic design and visual storytelling.
• Strategic marketing and brand management.
• Social media planning, content creation etc..
• Strong attention to detail and creative problem-solving.
• Ability to work independently and collaboratively within a team environment.

• Two or more years of experience in marketing, communications, public relations.
• Experience working in healthcare, higher education, nonprofit organizations, workforce development, or community outreach settings.
• Experience conducting market research and analyzing marketing data.
• Knowledge of website content management systems and email marketing platforms.
• Experience with photography, videography, and multimedia content development.
• Familiarity with the healthcare, education, and community landscapes of Western North Carolina and the Appalachian region.