Associate Manager, Community - Degree Deos

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Deodorants is a key category within Unilever’s global portfolio, and a critical pillar in the Personal Care Business Group. One of the biggest key growth driver for personal care globally, Deos US is a $1.5Bn on it’s way to competitive and accelerated category growth and even greater profitability with Dove, Dove Men+Care, Degree, Shea and Axe as it’s key brands

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about building and nurturing online communities, driving engaging content strategies, and maximizing consumer connections to elevate brand impact, then this role is just for you!

Degree, a €500m brand in its own right, is a pivotal member of the Rexona family; the number 1 anti-perspirant brand worldwide and the 2nd largest brand for Unilever Personal Care (€2.2BN split €1BN men, €1.2BN female). A brand that has been at the forefront in leading the category since the day it was born. The first brand to launch an AP into a market of only Deodorants and the first brand to bring proven superior body heat activated technology. We unapologetically live by our product truth of undeniable, superior efficacy that ‘Won’t Let You Down’ and our purpose ‘to inspire the confidence in everyone to move more’.  

However, whilst there are many similarities with Rexona there are many differences not least that Degree is a challenger brand in need of significant turnaround in both genders which will require a dedicated community management focus.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Community Engagement and Management
• Lead and nurture Degree’s online and social communities, ensuring vibrant, respectful, and consistent interaction with brand followers and users.
• Develop engaging content tailored for Degree’s target audience, aligned with the brand’s tone, values, and campaign objectives.
• Respond promptly to questions, comments, and feedback on various platforms, serving as the voice of the brand while demonstrating empathy and professionalism.
2. Content Development and Strategy
• Collaborate with marketing, creative, and digital teams to design and execute community-driven campaigns and initiatives.
• Use insights from community feedback and platform analytics to inform and improve content strategy, aligning it with brand growth and audience engagement goals.
3. Monitoring and Reporting
• Track and report on key performance metrics such as engagement rates, sentiment analysis, and content performance, providing insights to optimize future campaigns.
• Monitor trends, user sentiment, and emerging community needs to inform brand direction and ensure the brand remains culturally relevant.
4. Crisis Management and Brand Protection
• Be proactive in managing potential crises and negative brand interactions to mitigate impact while maintaining trust with the community.
• Identify and address potential reputation risks on social and community platforms, escalating issues as needed with clear action plans.
5. Collaboration with Influencers and Brand Advocates
• Identify, foster, and manage relationships with influencers, brand ambassadors, and super-users to amplify brand messages and campaigns.
• Collaborate with key partners to co-create content that resonates with target audiences and drives broader brand awareness and loyalty.
6. Innovation and Continuous Improvement
• Experiment with new formats, engagement tactics, and platform tools to keep the community fresh, engaging, and growing.
• Stay updated on evolving social media trends, platform changes, and consumer behavior shifts, adapting strategies accordingly.

This role demands a blend of creativity, data-driven decision-