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Job Description

About the role:

Partner with manager, brand lead and cross-functional teams of the Franchise(s) they support to ensure the development and execution of strategic/tactical marketing plans and achievement of key business objectives on time and within budget to help Takeda better serve patients. Lead and implement professional engagement strategy and execution within therapeutic area; remit includes engagement with key opinion leaders (KOL)/thought leaders and with community treaters, advisory board planning and execution, and HCP speaker management, training, and execution. Work in collaboration with marketing, training, and cross-functional field counterparts to identify educational gaps and develop recommendations on corresponding content needs aligned with Franchise strategic choices. Partner with brand/provider lead to develop HCP P2P content and to train HCPs delivering content. You will report to the Director, RDBU Professional Engagement, Sponsorships & Congress Lead.

How you will contribute:

• Develop the annual plan for the Franchise they support. In collaboration with the marketing team to determine the fee-for-service needs with HCPs and patients for the year.

• Lead strategically aligned initiatives and ensure their successful execution through engagement, including:

• Partner with brand/provider lead to develop peer to peer content ensuring content aligns with brand messaging and Franchise strategy/strategic imperatives for that audience.

• Develop provider engagement strategy to identify market trends and insights about the market, disease state and brand to inform brand and Franchise strategic choices and investment planning.

• Gain concept approval, recruit, develop content/discussion guides, and execute advisory boards and consultant meetings to gain insights that would inform brand strategies and tactics in anticipation of meeting organizational needs.

• Provide speaker bureau program recommendation for Franchise and (if applicable) manage bureau following all policies.

• Management and execution of symposia or product theaters at Regional and National Congresses.

• Identify disease state or market unmet needs. specific to health equity. Share insights and considerations for addressing (based on bandwidth, budget, and strategic choices) with Franchise as part of brand planning cycle.

• Manage HCP engagement platform to track engagements, organize insights, and ensure members of Takeda are set-up to show up as one company with enterprise alignment when meeting with customers.

• Responsible for budget management and measuring the performance of any programs/tactics they oversee, reporting back to Franchise and their manager on an ongoing basis. Specifically:

• Provide annual budget forecast recommendation for purchase orders they oversee; open POs and track spend against forecast; perform all monthly accruals and invoicing, and update forecast for financial planning cycles – identifying any tradeoffs.

• Track activities against Annual Plan commitments.

• Identify trends and insights to optimize spend, and, program performance.

• Consult with legal, regulatory, and ethics & compliance to ensure all activities are compliant with policies and regulations. As a Project Owner of promotional tactics, responsible for working within the internal review process on a consultative basis to seek input on concepts and to seek required approvals for marketing strategies and tactics.

• Manage external agencies and consultants/contractors to meet project expectations to